West Michigan Adult EducationAwareness Campaign
The Problem
West Michigan Adult Education serves adult learners across 13 counties in West Michigan, empowering individuals to improve their lives by completing GED & high school diploma programs, English language skills (ESL) classes, and Career and Technical Education (CTE) opportunities. They came to Revel looking for a marketing partner to help them increase enrollment in their diploma & GED programs.
Our Solution
We delivered a memorable campaign to encourage adult learners across West Michigan to enroll in GED & high school diploma programs. We created a landing page with an inspirational message, ran geotargeted Facebook and Google ads, advertised on billboards, and placed coasters with the campaign message in restaurants and cafes in their service area.
The Results
Over the course of the three-month campaign, we saw 473 form fills through the landing page at adultedwestmi.com, representing hundreds of adults learners gathering information on completing their GED or high school diploma.
The Work
