Marketing tips for your business

We’ve all heard the question: if a tree falls in the forest and no one is around to hear it, does it make a sound? Now try this: if your employer brand is working but you’re not measuring it, does it matter? This is the fourth and final post in ...

It’s one thing to define who you are as an employer. It’s another to show up in the right places so the right people see it. Too many companies treat their employer brand like a “Careers” tab on their website. A box to check. But today’s candidates move fast. A ...

There was a time when foosball tables and happy hours were the calling cards of company culture. But today’s candidates are asking bigger questions. Do I belong here? Will I grow? Will my voice be heard? This is the second post in our Talent Attraction Blueprint series. If you missed ...

Why do people really choose one company over another? It’s rarely just about salary or perks. Today’s job seekers want alignment. They want to work for a company that reflects their values, gives them a reason to care, and makes them feel something. That all starts with purpose. This post ...

Your hiring billboard isn’t broken, but your message is. Learn what your employer brand should be saying instead. You’ve raised your hourly rate. You bought the billboard. You even added “Apply Today” in bold letters. And still… crickets. If this feels familiar, you’re not alone. Across today’s competitive hiring landscape, ...