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Bruce and Roger Spoelman

The Winning Cultures Podcast: Bruce and Roger Spoelman on a Lifetime of Building Cultures That Last

Some leaders learn about culture from books. Bruce and Roger Spoelman learned it in the pool and the gym of the Muskegon YMCA, where they spent so much of their childhood that it felt like a second home. Decades later, both brothers were running a Y of their own. Roger ...
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Welder mentoring young worker

A Region Can’t Recruit Its Way Out of the Talent Shortage. Your Company Can.

Key Takeaways West Michigan’s workforce numbers mirror the country’s, and they point to a talent shortage that won’t fix itself when the economy shifts. Regions are building the long-term pipeline. Companies that need people now have to become the place workers choose and stay. High school graduates have peaked, and ...
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Doug Shapiro

The Winning Cultures Podcast: Doug Shapiro on Why Everything Changes When You Love What You Do

A new episode of The Winning Cultures Podcast is out. This one starts with four words a design firm said on a planning call several years ago, and a CEO who was paying close enough attention to keep them. Doug Shapiro is Senior Vice President of Sales and Marketing at ...
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Skylar Meade

The Winning Cultures Podcast: Skylar Meade on How Troy Baseball Built the Culture That Reached Omaha

A new episode of The Winning Cultures Podcast is out. This one comes from a town of about 17,700 people in south Alabama, where the ballpark seats 2,500 and 13,459 fans came through the gates over two days in June. Skylar Meade just finished his fifth season as head baseball ...
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A group shares stories of their work, building their EVP, around a break room table.

Why You Need an EVP (And What Happens If You Don’t Have One)

An EVP is the real, specific reason someone chooses your company over the next one, built from pay, growth, culture, and purpose. Whether you've written it down or not, your employees and candidates are already forming their own version of it, and that version shapes every hiring decision they make.
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Amy Courter

The Winning Cultures Podcast: Amy Courter on What 61,000 Volunteers Reminded Their Commander About Culture

A new episode of The Winning Cultures Podcast is out. This one goes somewhere the show hasn’t been yet: an organization where nearly everyone on the roster could walk away on a Tuesday, and nothing would happen to them. Amy Courter served as National Commander and CEO of the Civil ...
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