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The Winning Cultures Podcast: Skylar Meade on How Troy Baseball Built the Culture That Reached Omaha
A new episode of The Winning Cultures Podcast is out. This one comes from a town of about 17,700 people in south Alabama, where the ballpark seats 2,500 and 13,459 fans came through the gates over two days in June. Skylar Meade just finished his fifth season as head baseball ...
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The Winning Cultures Podcast: Amy Courter on What 61,000 Volunteers Reminded Their Commander About Culture
A new episode of The Winning Cultures Podcast is out. This one goes somewhere the show hasn’t been yet: an organization where nearly everyone on the roster could walk away on a Tuesday, and nothing would happen to them. Amy Courter served as National Commander and CEO of the Civil ...
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Your Best Ideas Are Already in the Building: What I Learned Talking Employer Branding with a Room Full of Employers
Key Takeaways: Most companies don’t have a culture problem. They have a visibility problem. The story’s already there. It just isn’t getting out. 77% of candidates research your company before they apply. If your brand isn’t visible where they’re looking, it might as well not exist. The best employer branding ...
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5 Video Content Ideas to Bring Your Employer Brand to Life
Video is one of the most powerful tools in employer branding and one of the most misused. These five formats give you a practical starting point, no production studio required. Most employer brand video fails because it’s made for the company, not the candidate Day-in-the-life content and employee testimonials consistently ...
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The Winning Cultures Podcast: Richard Witham on How Motion Dynamics Built a Culture That Precision Demands
A new episode of The Winning Cultures Podcast is out. This one goes inside Motion Dynamics, a West Michigan manufacturer most people have driven past without knowing what happens inside. Richard Witham is a sales engineer there and the grandson of its founder. The company started in 1992, making automotive ...
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If Your Leaders Are Invisible, Your Employer Brand Is Too
Key Takeaways Candidates research the people running your company before they research the jobs. The leaders winning right now aren’t the loudest; they’re the most findable. Your leaders are part of your employer brand whether they show up publicly or not. Silence is also a signal. Candidates research the people, ...
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