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B2B marketing insights for business leaders focused on growing their businesses.
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Why Your Recruitment Marketing Isn’t Working And How Employer Branding Fixes It
Your hiring billboard isn’t broken, but your message is. Learn what your employer brand should be saying instead. You’ve raised your hourly rate. You bought the billboard. You even added “Apply Today” in bold letters. And still… crickets. If this feels familiar, you’re not alone. Across today’s competitive hiring landscape, ...
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Revel’s Winning Culture Earns Ninth ‘Best & Brightest Companies to Work For’ Recognition
Revel has once again been named one of West Michigan’s Best and Brightest Companies to Work For, marking the ninth time the agency has received the distinction. The award recognizes companies that go above and beyond in creating exceptional workplace cultures, focusing on everything from professional development and communication to ...
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The Candidate-First Approach: Designing Employee Personas for Targeted Recruitment
My work experience is more than a little broad. In the days since finishing my degree, I’ve worked in mental health, publishing, academia, and marketing. I’ve been a therapist, college professor, virtual assistant, social media coordinator, and now, content specialist. I’ve worn a lot of hats that, from the outside, ...
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The Power of Storytelling: EVP and Employer Branding
Imagine watching a movie with no protagonist. No Luke Skywalker. No Katniss Everdeen. No Roy Hobbs. How would you know who to root for? Without a central character, a story lacks focus, making it hard to engage with or care about the outcome. The same applies to marketing—and particularly to ...
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Finding Your “Red Thread”
Great stories have a thread that ties it all together. Back in the early days of sailing, rope was a lifeline. It hoisted sails, secured cargo, and held everything together—much like the work we do for our clients today. But rope was also valuable, and thieves loved to steal it. ...
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The Future is Now: Five Emerging Employer Branding Trends for 2025 and Beyond
If you read my bio on the Revel website, you’ll learn I’m no stranger to the job hunt. It took me several years and a couple of industry switches to find my place at Revel. (And now, I’m not shy about touting how much I enjoy my work and appreciate ...
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