Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
Categories
- All
- B2B Marketing
- Brand Building
- Campaigns
- Careers
- Employer Branding
- Lead Generation
- Leadership
- Marketing Strategy
- Measuring Results
- Revelry
- SEO/AEO/GEO
- Social Media
- Website
Revel Marketing is Named a ‘Best and Brightest Company to Work For’ for the 10th Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2026. This marks the 10th year the company has received this honor. “This milestone says a lot about who we are,” says Revel partner Andy Maciejewski. “We’ve built a team that genuinely loves the ...
Read More
How AI Changed Employer Brand Strategy and What to Do About It
Key Takeaways Skills-first hiring and AI-driven candidate research have rewired the talent market. The companies winning right now aren’t the loudest; they’re the clearest. Skills-first hiring rewards employers who can describe a role in plain, specific language. Vague job posts attract vague candidates. Candidates are using AI to summarize and ...
Read More
Revel Names Lance Parman Creative Director to Lead Next Phase of Growth
Revel has named Lance Parman as Creative Director, adding a creative leader whose north star has always been the same: work that’s distinct and impactful. Parman brings a full-spectrum creative background to the role, with experience spanning design, art direction, creative leadership, and agency ownership. “I was always interested in ...
Read More
Beyond the Apply Button: How to Build a 2026 Career Site That Converts
Most career pages are built like job boards: a list of openings, a generic culture paragraph, and an “Apply Now” button. But, the truth is, that’s not how candidates evaluate you anymore. Today’s candidates research your company before they ever apply. They’re looking for signals about culture, leadership, growth, and ...
Read More
More Than a Pretty Homepage: Rethinking Website Strategy in the Age of AI
Sometimes you do need a new website. But without a clear plan, you’ll launch something new and still face the same visibility, messaging, and performance gaps. Search behavior has evolved. AI-driven tools are reshaping how users discover and evaluate brands. If your content is not structured clearly, aligned with ...
Read More
SEO vs. AEO: How Smart Brands Are Rethinking Search in the Age of Answers
Search has changed, and your site needs to keep up. Gone are the days when SEO alone could get your content seen. Now, brands need to optimize for how people ask questions, not just how algorithms index them. That’s where Answer Engine Optimization (AEO) comes in. And if you’ve ...
Read More