Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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Specs Don’t Sell
Stop selling features and start selling benefits. In my 25+ years helping B2B companies market their innovative products and revolutionary technologies, I’ve learned a valuable truth—specs don’t sell. The most successful companies understand this. They know focusing solely on features and technical details won’t win customers. Instead, they prioritize building ...
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Humanizing B2B
Stop selling features and start telling human-centric stories. The meteor is coming… There is a giant piece of molten rock heading your way. It’s big, it’s scary, and it’s going to have a catastrophic effect on your profession. But what can you do to stop it? That’s how the cofounders ...
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Make Your Bed
Get your day off on the right foot with this simple chore. My dad believed in doing things right. That work ethic was instilled in him growing up on a farm in Ravenna, Michigan, in the 1950s and serving in the Army during the Vietnam War, where he was stationed ...
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Drew, Drew, Drew!: The Truth About Marketing Jobs & AI
Sorry, Sam. AI hasn’t made me obsolete yet. We’ve been watching reruns of The Brady Bunch on Amazon Prime at our house recently. From 1969 to 1974, and for years after in syndication, there was no finer sitcom for kids born in the 70s. For the uninitiated, here’s the story…of ...
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How My Obsession with Data Started with a Blog About Wearables
I became a numbers guy, one step at a time. 1,643 days. That’s how many days there have been since January 1, 2020. Why does that number matter? It’s at least how many days in a row I’ve walked outside. It’s actually more than that because I can’t remember exactly ...
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Hats, Haircuts, and Tattoos
Weigh the risk versus the reward when making decisions. Tim Ferriss has made a career out of not working. He is an author, entrepreneur, and speaker known for his contributions to self-help and productivity. His seminal book, The 4-Hour Workweek, offers advice on time management to attain a more balanced ...
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