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5 Video Content Ideas to Bring Your Employer Brand to Life
Video is one of the most powerful tools in employer branding and one of the most misused. These five formats give you a practical starting point, no production studio required. Most employer brand video fails because it’s made for the company, not the candidate Day-in-the-life content and employee testimonials consistently ...
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The Winning Cultures Podcast: Richard Witham on How Motion Dynamics Built a Culture That Precision Demands
A new episode of The Winning Cultures Podcast is out. This one goes inside Motion Dynamics, a West Michigan manufacturer most people have driven past without knowing what happens inside. Richard Witham is a sales engineer there and the grandson of its founder. The company started in 1992, making automotive ...
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If Your Leaders Are Invisible, Your Employer Brand Is Too
Key Takeaways Candidates research the people running your company before they research the jobs. The leaders winning right now aren’t the loudest; they’re the most findable. Your leaders are part of your employer brand whether they show up publicly or not. Silence is also a signal. Candidates research the people, ...
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The Winning Cultures Podcast: Dean Stotz on 37 Years Inside Stanford Baseball’s Winning Culture
A new episode of The Winning Cultures Podcast is out. This one goes inside one of college baseball’s great dynasties with a coach who helped build it from the ground up. Dean Stotz spent 37 years as associate head coach at Stanford Baseball alongside Mark Marquess. Together, they won back-to-back ...
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Revel Marketing is Named a ‘Best and Brightest Company to Work For’ for the 10th Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2026. This marks the 10th year the company has received this honor. “This milestone says a lot about who we are,” says Revel partner Andy Maciejewski. “We’ve built a team that genuinely loves the ...
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How AI Changed Employer Brand Strategy and What to Do About It
Key Takeaways Skills-first hiring and AI-driven candidate research have rewired the talent market. The companies winning right now aren’t the loudest; they’re the clearest. Skills-first hiring rewards employers who can describe a role in plain, specific language. Vague job posts attract vague candidates. Candidates are using AI to summarize and ...
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