Trinity Health Alliance of Michigan Brand Identity Update
While working with a Clinically Integrated Network to improve communication with members, the need for a new brand to connect the national recognition of their parent organization with more than a century of local community-based patient care was identified.
Revel conducted a brand audit and managed the process of implementing the new brand on literature, educational materials, presentations, and developed a new website that serves as a helpful resource for members.
With a brand now identifiable with the larger Trinity Health Network, and with clear implementation across their marketing materials and a new website, Trinity Health Alliance of Michigan not only has a new name but also saw a 16% increase in its membership. To see the new website, visit trinityhealthalliancemi.com.