Municipalities

Municipal Marketing Services

Revel offers comprehensive municipality marketing services that showcase unique characteristics and offerings of your city, county, or community.

From developing compelling branding strategies to crafting engaging content and implementing targeted digital campaigns, we help you enhance your visibility, attract visitors, and foster community pride.

Municipal Marketing Strategies & Consulting

Revel is a seasoned marketing agency, dedicated to helping government agencies enhance their branding efforts.

With a wealth of experience in the public sector, we specialize in crafting tailored strategies to help you:

Resonate with diverse audiences
Strengthen your brand identity
Attract residents and businesses to your community

Market Research Services

Market research can help municipal agencies to better understand the direction they need to take in their marketing efforts and provide valuable insights for decision-making.

Through our market research services, we conduct in-depth analyses of community demographics and economic trends, as well as survey research to gather public opinions, to help you better understand your residents and your community’s needs.

Marketing Communication Planning

Revel excels in marketing communication planning. For municipality marketing, we focus on building connections and facilitating public outreach initiatives. We aim to help you establish meaningful engagements with your target audience—the people who live and work in your area.

Brand Building for Municipalities and Communities

As a brand-building agency, we work closely with municipalities and counties to uncover the unique aspects of your brand and what makes your community unique. Our goal is to ensure that your brand’s appearance and story make an impact, communicating who you are and what makes you special.

Brand Identity Services for City & Tourism Board Marketing

We use our brand identity services to help municipalities, cities, and tourism boards gain recognition. We do this by establishing a strong and cohesive brand presence, including memorable taglines and distinctive logos. We set brand standards to reflect your values and resonate with your community.

By creating a consistent and compelling brand image, as we did for Muskegon County, Michigan, with the Watch Muskegon community branding campaign, we help your community stand out, building trust with residents, visitors, and businesses alike.

Voice & Style Guides

Our voice and style guides shape the non-visual identity of a brand. We serve cities, counties, and communities, focusing on things like the message you want to send, your story, and what makes you unique. We work closely with municipalities to make sure their messages are clear and consistent, so you can connect better with your residents, visitors, and key community stakeholders.

Print Collateral

As a key piece of municipality marketing, we provide comprehensive print collateral. Our services are specifically designed for communities like the City of Norton Shores. We create attention-grabbing brochures and impactful print ads to show off your community’s image and voice.

You might be promoting an event. Or, you might be informing residents about local initiatives. We create print collateral to fit your needs.

Video Production

When marketing for cities, video production is a powerful tool for building strong community relations. Videos visually highlight a community’s vibrant aspects including promoting local businesses and showcasing the unique features of your area.

It allows municipalities like Muskegon to share their stories in a way that is both compelling and engaging. Videos like the ones in the Watch Muskegon campaign let communities show their unique attractions, events, and initiatives, which fosters pride among residents and attracts visitors and potential businesses to your area.

Blogging & E-Newsletters

Blogging and e-newsletters should focus on engaging community members and increasing subscriber numbers as a key piece of tourism board marketing. Our collaboration with the City of Norton Shores demonstrates the effectiveness of strategic, regular communication with area residents and visitors.

Through insightful blog posts and engaging newsletters, we keep the community informed about local events, news, and initiatives, providing valuable information that keeps people coming back for more.

Social Media Management

When it comes to a municipal marketing strategy, you can’t rule out the importance of social media. Our social media management services aim to enhance community engagement and communication. We plan, draft, and schedule content on multiple social media platforms to keep residents informed about local news, events, and services. Our goal is to build as strong an online community as your community is in the real world.

City Marketing Campaigns

Our community marketing campaigns help municipalities reach their target audience. We offer many services, ranging from digital and direct marketing campaigns to employee recruitment campaigns.

In every city marketing campaign, our focus is on building strong connections with community members. We also focus on fostering engagement and promoting transparency to enhance your reputation and help you meet your goals.

Employee Recruitment Marketing Campaigns

The goal of employee recruitment marketing campaigns is to attract top talent. Our approach is rooted in thorough research and understanding of your unique needs and goals. At every turn, we want to help you stand out and make an impact, so you bring great, new talent to your community.

Direct Marketing Campaigns

Revel’s direct marketing campaigns utilize both traditional mail and email. We create engaging messages and attractive content to connect with residents, visitors, community stakeholders, and potential businesses alike. In every communication, our goal is to foster a better relationship among the members of your community.

Digital Ad Campaigns

We create digital ad campaigns on platforms like Google and social media to target specific audiences. We craft compelling ad content and optimize campaigns to maximize reach and engagement—all in the name of connecting with your community effectively online.

County & Municipal Website Development

We focus our county and municipal website development on creating user-friendly websites that residents, visitors, and stakeholders can easily navigate. We include key features like event calendars and contact forms, so every user can get the information they need.

We help you improve online engagement. We make government services easier to access. We improve the digital experience for everyone in the community.

Website Planning & Management

We understand the unique needs of cities, counties, and communities when it comes to website planning and management. We make sure municipal websites are well-organized, visually attractive, and easy to use for residents, visitors, and community stakeholders. With our help, municipalities can better connect with their community, share important information, and encourage people to get involved in local activities and initiatives.

Search Engine Optimization (SEO)

We improve the online visibility of municipalities by optimizing their websites for search engines. This involves analyzing competitors, selecting the right keywords, fine-tuning website content, and enhancing technical aspects to boost search rankings. Our continuous monitoring ensures sustained high performance, so your website keeps working for you to meet your goals.

Content Creation

The goal of content creation for municipalities is to connect you with your local community. This includes writing interesting stories, making eye-catching graphics, and producing videos and infographics. You can use this content to share key info and show off what makes your community special.

Make Revel Your Municipal Marketing Partner

As a municipal marketing partner, we understand the challenges and opportunities of community engagement. We can help you talk to residents. We can help you promote initiatives and build your brand.