Action Industrial SupplyBranding & Voice Identity
Known as a distributor of industrial supplies, AIS happens to have 5 retail locations as well, but customers had no idea these stores were affiliated with them, much less even realized such local resources existed. They needed a new, overall brand that tied their two entities together with a consistent message. In addition, they wanted to increase awareness of the retail stores, starting with Grand Rapids.
To provide a consistent message that included the retail stores, we went to work creating a new, overall brand complete with revamped logos that made affiliation with each other more clear, a brand story and promise, a new tagline and more. Then we rolled it all out on everything from stationary to signage to a full-blown retail campaign in GR.
The Grand Rapids retail store experienced a 15% increase in sales in a single weekend. Recognition and awareness of everything Action Industrial Supply has to offer (including retail locations) continues to rise. With the addition of a newsletter, social media, blogging, and other components, Action Supply is poised to grow even more.