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Michigan Beverage Collective
Branding & Voice Identity


The Problem

The Michigan Beer and Wine Wholesalers Association (MBWWA) owns a trust that provides valuable employee benefits to beverage distributors, craft breweries, wineries, and distilleries. The MBWWA brand did not represent what the breweries, wineries, and distilleries needed to see in order to pique their interest. What MBWWA had been doing was not garnering the reputation they wanted in order to be helpful to the craft beverage industry.

Our Solution

Revel conducted research with the target audiences and created a full marketing communications plan. This included creating the Michigan Beverage Collective brand, supporting materials, website, and campaigns.

The Results

The Michigan Beverage Collective now has a unique brand identity and strategic vision. Now clearly delineated from MBWWA, Michigan Beverage Collective is developing its own identity as a benefits provider with 434 email subscribers and 9 insurance quotes given. See more on the Michigan Beverage Collective website

The Work

The Michigan Beverage Collective: Stationery Set, Letterhead, Envelope, Business Cards
The Michigan Beverage Collective: Calendar Mockup
The Michigan Beverage Collective: Direct Mailer
The Michigan Beverage Collective: Website Elements
The Michigan Beverage Collective: Image Collage
The Michigan Beverage Collective: Direct mailer mockup
The Michigan Beverage Collective: Website Mockup One Page
The Michigan Beverage Collective: Print Ad

Meet the Michigan Beverage Collective Video

“The marketing plan is a success in the eyes of the trustees. Everyone was happy with what was delivered by Revel.”

Autumn Ward
Director of Member Benefits

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