Michigan Beverage CollectiveBranding & Voice Identity
The Michigan Beer and Wine Wholesalers Association (MBWWA) owns a trust that provides valuable employee benefits to beverage distributors, craft breweries, wineries, and distilleries. The MBWWA brand did not represent what the breweries, wineries, and distilleries needed to see in order to pique their interest. What MBWWA had been doing was not garnering the reputation they wanted in order to be helpful to the craft beverage industry.
Revel conducted research with the target audiences and created a full marketing communications plan. This included creating the Michigan Beverage Collective brand, supporting materials, website, and campaigns.
The Michigan Beverage Collective now has a unique brand identity and strategic vision. Now clearly delineated from MBWWA, Michigan Beverage Collective is developing its own identity as a benefits provider with 434 email subscribers and 9 insurance quotes given. See more on the Michigan Beverage Collective website.