Northern BioEmployer Branding, Website & Recruitment Campaign

Candidate Conversion Rate
0 %

The Problem

As Northern Biomedical Research and Northern Biomolecular Services expanded, they struggled to attract qualified candidates. Their brand was fragmented, their careers page underperformed, and top talent overlooked their open roles.

Our Solution

Revel unified the two companies under a single employer brand, reshaped their careers section, and launched a targeted hiring campaign. We built a new website, added facility tour videos, refreshed messaging, and applied SEO to boost visibility with job seekers.

The Results

The new brand and improved candidate experience led to a 10% application conversion rate. Northern Bio is now positioned as a top employer in life sciences, with the strategy and tools to support ongoing growth.

See more at northernbiolab.com

The Work

"Revel went the distance to create a unifying brand for us. Their comprehensive marketing services not only significantly elevated our brand reputation with customers but also generated enthusiasm from our employees, who have been eager to adopt them."
Kristi Kortman
Sponsor Services Professional
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