Cone Drive was looking to rebrand themselves as a precision motion control company, a 21st-century upgrade from their gearbox roots, to appeal to investors. In addition to repositioning its brand, Cone Drive was also looking to increase leads and drive sales.
We began our process with several meetings to fully understand Cone Drive’s intricate product line and unique challenges. Then, we went to work refreshing their brand, updating tradeshow materials, and developing a relevant and modern website.
In July 2018, the Northern Michigan manufacturer signed a deal to sell to an Ohio-based company.
“Revel provided the framework and brand identity to transform Cone Drive from a gearbox company into a precision motion control technology company, which ultimately allowed them to be acquired.”
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