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City of Norton Shores
Branding & Voice Identity

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EMAIL SUBSCRIBERS IN 4 MONTHS

The Problem

The City of Norton Shores lacked identity and an overall brand for its businesses and residents. Revel was tasked with creating a sense of place among the Norton Shores community fo residents, businesses, and visitors.

Our Solution

Revel conducted quantitative and qualitative research with the target audiences, then created and executed a full marketing communications plan. The work included a new city theme, multiple logos, municipal and marketing websites, public outreach, and a launch party at city hall.

The Results

The City of Norton Shores’ clear identity has been well received by those who live, work, and play within its limits. After a successful brand launch, the City has seen its email subscriber list grow, as well as its social media following. With new branding, the City of Norton Shores is set apart as a premier residential and recreational destination. Visit nortonshoresliving.com to see more. 

Work

City of Norton Shores Logo Systems Breakout
City of Norton Shores photo montage of new branding
City of Norton Shores Arts & Drafts Flier Mockup
City of Norton Shores Webpage mockup
City of Norton Shores The fish monger's wife
City of Norton Shores Outside Flags
City of Norton Shores Whippi-Dip Outside Photo Girls eating Ice cream
City of Norton Shores Socks
City of Norton Shores Flier: Arts & Drafts
City of Norton Shores Yard Sign: It's in our nature
City of Norton Shores Social Ads for ENews Subscribes
City of Norton Shores Coffee House
City of Norton Shores Logo on Pint Glass full of beer
City of Norton Shores Toast-N-Jams-Inside Cafe Photo
City of Norton Shores Stickers

“Revel did an outstanding job on our new branding campaign. From beginning to end, they have been tremendous, and their hard work is reflected in our increased brand awareness and positive response from so many.”

Gary Nelund
Mayor

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