City of Norton ShoresBranding & Voice Identity
The City of Norton Shores lacked identity and an overall brand for its businesses and residents. Revel was tasked with creating a sense of place among the Norton Shores community fo residents, businesses, and visitors.
Revel conducted quantitative and qualitative research with the target audiences, then created and executed a full marketing communications plan. The work included a new city theme, multiple logos, municipal and marketing websites, public outreach, and a launch party at city hall.