City of Norton ShoresBranding & Voice Identity
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The Problem
The City of Norton Shores lacked identity and an overall brand for its businesses and residents. Revel was tasked with creating a sense of place among the Norton Shores community fo residents, businesses, and visitors.
Our Solution
Revel conducted quantitative and qualitative research with the target audiences, then created and executed a full marketing communications plan. The work included a new city theme, multiple logos, municipal and marketing websites, public outreach, and a launch party at city hall.
The Results
The Work
“Revel did an outstanding job on our new branding campaign. From beginning to end, they have been tremendous, and their hard work is reflected in our increased brand awareness and positive response from so many.”
Gary Nelund
Mayor
