City of Norton ShoresBranding & Voice Identity

Email Subscribers in 4 Months

The Problem

The City of Norton Shores lacked identity and an overall brand for its businesses and residents. Revel was tasked with creating a sense of place among the Norton Shores community fo residents, businesses, and visitors.

Our Solution

Revel conducted quantitative and qualitative research with the target audiences, then created and executed a full marketing communications plan. The work included a new city theme, multiple logos, municipal and marketing websites, public outreach, and a launch party at city hall.

The Results

The City of Norton Shores’ clear identity has been well received by those who live, work, and play within its limits. After a successful brand launch, the City has seen its email subscriber list grow, as well as its social media following. With new branding, the City of Norton Shores is set apart as a premier residential and recreational destination. Visit to see more. 

The Work

“Revel did an outstanding job on our new branding campaign. From beginning to end, they have been tremendous, and their hard work is reflected in our increased brand awareness and positive response from so many.”
Gary Nelund
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