Employer Branding
Top 10 Talent Acquisition Marketing Tactics for Finding Employees
A how-to guide to the best marketing tactics for attracting and retaining employees.Â
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Great Marketing Starts with a Great Strategy
A sound strategy is the key to a successful marketing effort.
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Talent Acquisition Marketing: A Guide for Business Leaders
The same old, same old doesn’t cut it when it comes to attracting top talent.Â
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Making a New Year’s Marketing Resolution That Actually Works
A useful guide to annual marketing planning.
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4 Tips For a Successful Employee Recruitment Campaign
The war for talent is far from over.
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How to Create a Customer-Centric Culture
Creating a customer-centric culture starts with treating your employees like royalty.
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Think Twice Before Using That Next Exclamation Point
Our obsession with the exclamation point has reached an unhealthy level.
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Why Marketing Should Run Your Hiring Process [Podcast]
A successful hiring campaign is a team effort.
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Why You Should Stop Advertising Hourly Rates in Job Postings
Key Takeaways The “Race to the Bottom”: Leading your recruitment ads with an hourly rate turns hiring into an unwinnable bidding war against larger competitors. Culture Over Compensation: Data shows that job seekers—especially Millennials—often value company culture, employee well-being, and transparency more than a high starting wage. Sell Your Employer ...
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Employer Branding: What It Is and Why It Matters
Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a stats guy. I’ll flip through a box of baseball cards and read the backs for hours to find trivia to impress my friends. For example, did you know that Kirk Gibson had 12 ...
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Refresh Your Recruiting Tools for the Post-Coronavirus Economy
The start of 2020 found manufacturers confronting a tighter labor market than ever, as the US unemployment rate hit a 50-year low of 3.5%. Needless to say, the situation changed dramatically once the coronavirus crisis reached American shores. Whether the post-virus labor market will be as tight as it once ...
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Communicating with Your Employees and Customers About Coronavirus
It’s been a whirlwind past couple of days. Coronavirus (COVID-19) has canceled major events, closed schools, impacted travel, and given us all a new appreciation for hand sanitizer. Amidst the chaos of it all, businesses are left grappling with how to best handle the situation, and how to simply keep ...
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