Employer Branding
Maintaining a Sustainable Growth Strategy
For the past few years we have been in a flat growth cycle economically. Yes, manufacturing goods are growing at a rate of 3% on the average, however inflation takes most of that growth impact away. We are in a flat economic period.
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How Branding Can Build Your Manufacturing Business
Ever realize you need to run to the store for milk and figure you’ll be in and out so fast, why change out of your comfy pajama pants, brush your teeth or comb your hair? It’s okay, we’ve all done it. And we’ve all had the same thing happen: despite ...
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Get the Help You Need with Hiring
As a business owner or manager, you can sometimes feel like you’re one of those performers who’s trying to keep a hundred plates spinning at the same time. Too many plates, or one that’s just plain too full, can make life tough. Throw in the task of finding and retaining ...
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Win the War for Talent
Revel and Axios HR are teaming up to tackle one of manufacturing’s biggest challenges: attracting and hiring the right employees. Read about strategies to win the war for talent here, then join Revel’s Jason Piasecki for a free webinar to learn more. The war for talent is not going away. To have ...
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Marketing Solutions For Your Skilled Labor Search
Nobody likes searching for things. It’s frustrating, right? Besides, there are typically consequences when you can’t find what you’re looking for, like being late for work when you can’t find your keys, or getting lost when you’re searching for an address to no avail (darn GPS!).
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You Are 5 Questions Away from Your Target Audience
If you manufacture, let’s say baby strollers, there’s a baby somehow involved in your buyer’s life, right? Or perhaps one of those pocket chihuahuas dressed like a baby, but let’s not go there. The point is, you wouldn’t market your stroller to some bachelor guy who’s not interested in having ...
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Consideration: Stop #2 on the Buyer’s Journey
The fact that you are extremely irritable has triggered the realization that you are in need of some stress relief.  But what to do…well, if you’re like most people, you begin to consider your options, right? (like do some yoga or belly up to the bar – you know, for ...
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Awareness: Let the Buyer’s Journey Begin
Before people consider making a purchase from you, they need to realize you actually exist, and also that you can provide a solution to their problem. Ah, but even before that, they need to realize they have a problem in the first place! This is the awareness stage — the ...
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Get More Bang Out of Your Blog
Write less, promote more. For marketing people, this mantra ranks right up there with make love not war! Consistently providing new content can be tough, but repurposing content? That not only makes life a lot easier, but also has a host of benefits beyond keeping your own sanity.
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16 Manufacturing Brands That Stand Out from the Crowd
Manufacturing is central to many businesses and industries. As a manufacturer, it may seem impossible to stand out against the competition. These 16 companies may have several different facets to their business, such as retail, but they are manufacturers at their core. But that’s not the only trait that connects ...
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9 Reasons Your Manufacturing Company Needs to Rebrand
There are a variety of situations that may motivate your manufacturing company to consider rebranding. Rebranding is what happens when a company decides to change or shift any significant element of its brand to position itself differently in the market. This might be as simple as integrating a new logo ...
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How to be the Ideal Team Player
During the 1999 offseason, the Detroit Tigers made a blockbuster 9-player trade with the Texas Rangers. The deal sent all-star outfielder Juan Gonzalez, along with two journeymen, to Detroit in exchange for 5 rising stars and a backup catcher. Gonzalez was the centerpiece of the deal. At the time, he ...
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