Employer Branding
A Region Can’t Recruit Its Way Out of the Talent Shortage. Your Company Can.
Key Takeaways West Michigan’s workforce numbers mirror the country’s, and they point to a talent shortage that won’t fix itself when the economy shifts. Regions are building the long-term pipeline. Companies that need people now have to become the place workers choose and stay. High school graduates have peaked, and ...
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The Winning Cultures Podcast: Doug Shapiro on Why Everything Changes When You Love What You Do
A new episode of The Winning Cultures Podcast is out. This one starts with four words a design firm said on a planning call several years ago, and a CEO who was paying close enough attention to keep them. Doug Shapiro is Senior Vice President of Sales and Marketing at ...
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The Winning Cultures Podcast: Skylar Meade on How Troy Baseball Built the Culture That Reached Omaha
A new episode of The Winning Cultures Podcast is out. This one comes from a town of about 17,700 people in south Alabama, where the ballpark seats 2,500 and 13,459 fans came through the gates over two days in June. Skylar Meade just finished his fifth season as head baseball ...
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Why You Need an EVP (And What Happens If You Don’t Have One)
An EVP is the real, specific reason someone chooses your company over the next one, built from pay, growth, culture, and purpose. Whether you've written it down or not, your employees and candidates are already forming their own version of it, and that version shapes every hiring decision they make.
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The Winning Cultures Podcast: Amy Courter on What 61,000 Volunteers Reminded Their Commander About Culture
A new episode of The Winning Cultures Podcast is out. This one goes somewhere the show hasn’t been yet: an organization where nearly everyone on the roster could walk away on a Tuesday, and nothing would happen to them. Amy Courter served as National Commander and CEO of the Civil ...
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Your Best Ideas Are Already in the Building: What I Learned Talking Employer Branding with a Room Full of Employers
Key Takeaways: Most companies don’t have a culture problem. They have a visibility problem. The story’s already there. It just isn’t getting out. 77% of candidates research your company before they apply. If your brand isn’t visible where they’re looking, it might as well not exist. The best employer branding ...
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5 Video Content Ideas to Bring Your Employer Brand to Life
Video is one of the most powerful tools in employer branding and one of the most misused. These five formats give you a practical starting point, no production studio required. Most employer brand video fails because it’s made for the company, not the candidate Day-in-the-life content and employee testimonials consistently ...
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The Winning Cultures Podcast: Richard Witham on How Motion Dynamics Built a Culture That Precision Demands
A new episode of The Winning Cultures Podcast is out. This one goes inside Motion Dynamics, a West Michigan manufacturer most people have driven past without knowing what happens inside. Richard Witham is a sales engineer there and the grandson of its founder. The company started in 1992, making automotive ...
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If Your Leaders Are Invisible, Your Employer Brand Is Too
Key Takeaways Candidates research the people running your company before they research the jobs. The leaders winning right now aren’t the loudest; they’re the most findable. Your leaders are part of your employer brand whether they show up publicly or not. Silence is also a signal. Candidates research the people, ...
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The Winning Cultures Podcast: Dean Stotz on 37 Years Inside Stanford Baseball’s Winning Culture
A new episode of The Winning Cultures Podcast is out. This one goes inside one of college baseball’s great dynasties with a coach who helped build it from the ground up. Dean Stotz spent 37 years as associate head coach at Stanford Baseball alongside Mark Marquess. Together, they won back-to-back ...
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How AI Changed Employer Brand Strategy and What to Do About It
Key Takeaways Skills-first hiring and AI-driven candidate research have rewired the talent market. The companies winning right now aren’t the loudest; they’re the clearest. Skills-first hiring rewards employers who can describe a role in plain, specific language. Vague job posts attract vague candidates. Candidates are using AI to summarize and ...
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The Winning Cultures Podcast: Gina Thorsen on How Stormy Kromer Built a Culture of Pride and Craftsmanship
We’re launching The Winning Cultures Podcast, and this premiere episode goes inside Stormy Kromer, one of Michigan’s most recognizable brands, built in a town of 5,000 people at the far western edge of the Upper Peninsula. Gina Thorsen is CEO of Stormy Kromer and grew up in the business her ...
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