Employer Branding
The Winning Cultures Podcast: Amy Courter on What 61,000 Volunteers Reminded Their Commander About Culture
A new episode of The Winning Cultures Podcast is out. This one goes somewhere the show hasn’t been yet: an organization where nearly everyone on the roster could walk away on a Tuesday, and nothing would happen to them. Amy Courter served as National Commander and CEO of the Civil ...
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Your Best Ideas Are Already in the Building: What I Learned Talking Employer Branding with a Room Full of Employers
Key Takeaways: Most companies don’t have a culture problem. They have a visibility problem. The story’s already there. It just isn’t getting out. 77% of candidates research your company before they apply. If your brand isn’t visible where they’re looking, it might as well not exist. The best employer branding ...
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5 Video Content Ideas to Bring Your Employer Brand to Life
Video is one of the most powerful tools in employer branding and one of the most misused. These five formats give you a practical starting point, no production studio required. Most employer brand video fails because it’s made for the company, not the candidate Day-in-the-life content and employee testimonials consistently ...
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The Winning Cultures Podcast: Richard Witham on How Motion Dynamics Built a Culture That Precision Demands
A new episode of The Winning Cultures Podcast is out. This one goes inside Motion Dynamics, a West Michigan manufacturer most people have driven past without knowing what happens inside. Richard Witham is a sales engineer there and the grandson of its founder. The company started in 1992, making automotive ...
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If Your Leaders Are Invisible, Your Employer Brand Is Too
Key Takeaways Candidates research the people running your company before they research the jobs. The leaders winning right now aren’t the loudest; they’re the most findable. Your leaders are part of your employer brand whether they show up publicly or not. Silence is also a signal. Candidates research the people, ...
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The Winning Cultures Podcast: Dean Stotz on 37 Years Inside Stanford Baseball’s Winning Culture
A new episode of The Winning Cultures Podcast is out. This one goes inside one of college baseball’s great dynasties with a coach who helped build it from the ground up. Dean Stotz spent 37 years as associate head coach at Stanford Baseball alongside Mark Marquess. Together, they won back-to-back ...
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How AI Changed Employer Brand Strategy and What to Do About It
Key Takeaways Skills-first hiring and AI-driven candidate research have rewired the talent market. The companies winning right now aren’t the loudest; they’re the clearest. Skills-first hiring rewards employers who can describe a role in plain, specific language. Vague job posts attract vague candidates. Candidates are using AI to summarize and ...
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The Winning Cultures Podcast: Gina Thorsen on How Stormy Kromer Built a Culture of Pride and Craftsmanship
We’re launching The Winning Cultures Podcast, and this premiere episode goes inside Stormy Kromer, one of Michigan’s most recognizable brands, built in a town of 5,000 people at the far western edge of the Upper Peninsula. Gina Thorsen is CEO of Stormy Kromer and grew up in the business her ...
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What’s Next in Talent Attraction: 5 Employer Branding Trends That Will Define 2026
If 2025 was the year employers caught their breath, 2026 will be the year they can’t afford to. Talent expectations are changing again, and employer branding is becoming the filter through which people decide where to work—and whether to stay. These are the five trends that will define the year ...
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What Top Talent Wants Across Generations: How to Build an Employer Brand That Speaks to Gen Z, Millennials, Gen X, and Beyond
For the first time in history, four generations are working side by side—and each brings a different lens to what they want from work. A one-size-fits-all employer brand simply doesn’t cut it anymore. This blog helps HR and talent leaders craft employer branding strategies that resonate across generations. Key ...
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8 Tips to Build a Killer Careers Page That Actually Attracts Top Talent
Before a candidate hits “Apply,” they’re already judging your brand. We’ll show you how to turn your careers page into a powerful recruitment tool that reflects your culture and connects with the right talent. Lead with a clear employer value proposition (EVP) that sets the tone Show your real culture, ...
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HR and Marketing Alignment: The Real Key to a Strong Employer Brand
Culture might be the most overused word in sports. When teams win, they have “great culture.” When they lose, it suddenly “stinks.” In his first press conference as Tigers manager on October 30, 2020, AJ Hinch said: “If the Tigers organization does a really good job, we’re going to re-establish ...
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