Employer Branding

If 2025 was the year employers caught their breath, 2026 will be the year they can’t afford to. Talent expectations are changing again, and employer branding is becoming the filter through which people decide where to work—and whether to stay. These are the five trends that will define the year ...

For the first time in history, four generations are working side by side—and each brings a different lens to what they want from work. A one-size-fits-all employer brand simply doesn’t cut it anymore. This blog helps HR and talent leaders craft employer branding strategies that resonate across generations.   Key ...

As talent acquisition leaders stare down the challenges of a rapidly changing labor market, one thing is clear: traditional hiring models aren’t built for what’s coming next. The Workforce Planning Playbook by Revel offers a timely wake-up call and a roadmap for action.   Planning ahead isn’t just smart. It’s ...

We’ve all heard the question: if a tree falls in the forest and no one is around to hear it, does it make a sound? Now try this: if your employer brand is working but you’re not measuring it, does it matter? This is the fourth and final post in ...

It’s one thing to define who you are as an employer. It’s another to show up in the right places so the right people see it. Too many companies treat their employer brand like a “Careers” tab on their website. A box to check. But today’s candidates move fast. A ...

There was a time when foosball tables and happy hours were the calling cards of company culture. But today’s candidates are asking bigger questions. Do I belong here? Will I grow? Will my voice be heard? This is the second post in our Talent Attraction Blueprint series. If you missed ...

Why do people really choose one company over another? It’s rarely just about salary or perks. Today’s job seekers want alignment. They want to work for a company that reflects their values, gives them a reason to care, and makes them feel something. That all starts with purpose. This post ...

Your hiring billboard isn’t broken, but your message is. Learn what your employer brand should be saying instead. You’ve raised your hourly rate. You bought the billboard. You even added “Apply Today” in bold letters. And still… crickets. If this feels familiar, you’re not alone. Across today’s competitive hiring landscape, ...

My work experience is more than a little broad. In the days since finishing my degree, I’ve worked in mental health, publishing, academia, and marketing. I’ve been a therapist, college professor, virtual assistant, social media coordinator, and now, content specialist. I’ve worn a lot of hats that, from the outside, ...