Employer Branding
Where Your Employer Brand Shows Up Matters: Visibility Is Everything for Candidate Experience
It’s one thing to define who you are as an employer. It’s another to show up in the right places so the right people see it. Too many companies treat their employer brand like a “Careers” tab on their website. A box to check. But today’s candidates move fast. A ...
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Why Purpose Is the Foundation of Every Strong Employer Brand
Why do people really choose one company over another? It’s rarely just about salary or perks. Today’s job seekers want alignment. They want to work for a company that reflects their values, gives them a reason to care, and makes them feel something. That all starts with purpose. This post ...
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Why Your Recruitment Marketing Isn’t Working And How Employer Branding Fixes It
Your hiring billboard isn’t broken, but your message is. Learn what your employer brand should be saying instead. You’ve raised your hourly rate. You bought the billboard. You even added “Apply Today” in bold letters. And still… crickets. If this feels familiar, you’re not alone. Across today’s competitive hiring landscape, ...
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The Candidate-First Approach: Designing Employee Personas for Targeted Recruitment
My work experience is more than a little broad. In the days since finishing my degree, I’ve worked in mental health, publishing, academia, and marketing. I’ve been a therapist, college professor, virtual assistant, social media coordinator, and now, content specialist. I’ve worn a lot of hats that, from the outside, ...
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The Power of Storytelling: EVP and Employer Branding
Imagine watching a movie with no protagonist. No Luke Skywalker. No Katniss Everdeen. No Roy Hobbs. How would you know who to root for? Without a central character, a story lacks focus, making it hard to engage with or care about the outcome. The same applies to marketing—and particularly to ...
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Finding Your “Red Thread”
Great stories have a thread that ties it all together. Back in the early days of sailing, rope was a lifeline. It hoisted sails, secured cargo, and held everything together—much like the work we do for our clients today. But rope was also valuable, and thieves loved to steal it. ...
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The Future is Now: Five Emerging Employer Branding Trends for 2025 and Beyond
If you read my bio on the Revel website, you’ll learn I’m no stranger to the job hunt. It took me several years and a couple of industry switches to find my place at Revel. (And now, I’m not shy about touting how much I enjoy my work and appreciate ...
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The Key to Attracting Top Talent: A Comprehensive Employer Branding Guide
In today’s competitive job market, attracting and retaining top talent is more critical than ever. However, simply offering a competitive salary and benefits package isn’t enough anymore. Candidates are increasingly looking for companies that align with their values and offer a positive work environment. This is where employer branding ...
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Employer Branding: What Medical Device Manufacturers Need To Know
A strong employer brand is a medical device manufacturer’s secret weapon for winning the war for talent.
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Top 10 Talent Acquisition Marketing Tactics for Finding Employees
A how-to guide to the best marketing tactics for attracting and retaining employees.
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Great Marketing Starts with a Great Strategy
A sound strategy is the key to a successful marketing effort.
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Talent Acquisition Marketing: A Guide for Business Leaders
The same old, same old doesn’t cut it when it comes to attracting top talent.
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