The most-read Revel blogs of the year.
I was a blogging machine last year. A regular James Clear disciple, I habitually cranked out 39 blogs over a 42-week stretch, on everything from employer branding to advertising jingles. A reluctant blogger over the years, that was prolific by my standards.
I was feeling pretty good about myself coming into the new year. Then, my output dwindled like a World Series hero who rolled into spring training twenty pounds overweight. I wrote a paltry 15 blogs this year. What the heck happened? After giving myself a Han Solo-style talking to, I vowed to get back on track next year.
Fortunately, my teammates picked up the slack. Revel’s content specialist Amber Vlietstra and our intern extraordinaire Samantha Sewick cranked out an impressive number of highly-read marketing blogs.
Without any further adieu, allow me to present the Best of the Revel Blog for 2023 ranked by pageviews:
10. Employer Branding: What Medical Device Manufacturers Need To Know
Hiring was a popular topic again this year. In today’s fiercely competitive job market, a robust employer brand emerges as the medical device manufacturers’ secret weapon to attract and retain top talent, replacing the old-school recruitment methods. As the landscape evolves, this blog underscores the pivotal role of employer branding, highlights industry challenges, and offers insights on creating compelling campaigns, all exemplified by a successful case study, affirming that in the War for Talent, everyone can be a winner.
9. A Marketer’s Take on Rick Rubin’s ‘The Creative Act’
Rick Rubin’s book, The Creative Act: A Way of Being, offers profound insights into creativity, emphasizing that it’s a universal human capacity and a journey of self-discovery. It encourages collaboration and embracing imperfections, ultimately serving as a compass for marketers seeking to foster innovation and produce exceptional work. (Bonus: On audio, Rubin’s soothing read is like ASMR for creatives.)
8. 5 Books Every Writer Should Read
For writers seeking to enhance their craft, Amber recommends five essential books. From The Elements of Style for technical improvement to Anne Lamott’s Bird by Bird for motivation, these books provide valuable insights and guidance for both aspiring and experienced writers.
7. A First-timers Take on MD&M West
This blog shares my insights as a first-time attendee of MD&M West from the trade show in the medical design and manufacturing industry. Highlights include discussions on the metaverse’s impact on healthcare, the role of artificial intelligence in transformation, the importance of booth enthusiasm over its size, and effective marketing strategies for medical manufacturers.
6. 3 Grammar Trends to Know in 2023
Amber discusses three grammar trends to be aware of in 2023, highlighting the use of emojis as punctuation marks, sentence fragments for emphasis, and grammatical flexibility in digital spaces. While these trends break traditional grammar rules, she reflects the evolving nature of language in the digital age and the need to adapt to more informal writing styles while maintaining clarity and purpose.
5. What You Need to Know About Google Analytics 4
Get a brief history of website analytics, emphasizing the significance of understanding visitor behavior and making informed decisions for website improvement. This blog introduces Google Analytics 4 (GA4), highlighting its new features and improved data measurement capabilities for the transition from Universal Analytics to GA4 that occurred on July 1, 2023.
4. A Writer’s Perspective on ChatGPT and AI Writing
Is AI coming for our jobs? Amber discusses the impact of AI writing tools, particularly ChatGPT, from a writer’s perspective, highlighting how AI tools can help writers and serve as valuable tools to overcome writer’s block and enhance productivity.
3. 10 Audiobooks for Businesspeople Who Don’t Have Time To Read
I love audiobooks of all kinds—fiction, mysteries, thrillers, biographies, baseball stories, sci-fi, and business books. I can’t get enough. This blog shares my favorite business-related audiobooks and highlights the benefits of audiobooks as a convenient way to absorb knowledge and enjoy the world of books.
2. The Intern Chronicles: Lessons from a (Temporary) Reveler
Samantha recounts her summer as a Revel copywriting intern and shares several lessons she learned. She emphasizes the importance of teamwork and adaptability, highlighting the personal and professional growth she experienced during her internship.
1. 6 Emerging Trends in B2B Marketing in 2023-2024
The most-read blog of the year by a landslide was Amber’s forward-looking piece about what to expect in the world of B2B marketing in 2024. She touches on the role of artificial intelligence (AI) in enhancing marketing efforts, the growth of influencer marketing, and more. This blog is a must-read for anyone looking to get a leg up in the new year.
Even though I wasn’t as consistent with my blogging as last year, I still put out some respectable numbers. Maybe not Miguel Cabrera in his prime, but a solid Tom Brookens season for sure.
We’re always looking for new marketing topics to blog about. If there’s something you’d like to see featured, let’s chat.
