The Best Blogs of 2022

The most popular Revel blogs of the year ranked. 

Cal Ripken, Jr. of the Baltimore Orioles holds the record for playing in 2,632 consecutive Major League Baseball games over 16 years. I’m no Cal Ripken, Jr., but I committed to writing a weekly blog back in March. This wasn’t the first time I’ve tried this. I made a similar blogging resolution in 2016. Even I was skeptical I’d be able to do it. Would I make the time? What would I write about? Would anyone read my blogs?

Apparently, I picked a good year to read Atomic Habits because all told, I’ve written 39 blogs counting this one in 42 weeks since my proclamation—a new record! (I wouldn’t have been able to do it without my partner in crime and accountability partner. Shout out to Amber Vlietstra for helping make me stick to it. It pays to have a former college composition professor as a co-worker.)

Seeing how this is the time of the year when we’re inundated with “best of” lists, I figured, why not write the definitive Best of the Revel Blog blog?

I was feeling lazy after writing all those blogs, so I let AI write this one with the help of TLDRthis. Here are the Best Revel Blogs of 2022 ranked by pageviews. Let the robot writing begin:

10. (Tie) The Unnaturals: What Roy Hobbs Can Teach Us About Marketing

Marketing requires a particular set of skills that are acquired over a very long career. Most CEOs and VPs of sales and marketing aren’t naturally talented marketers. It’s okay to bring someone onto the team who can do what you find to be unnatural. The key to creating marketing that moves the needle is hiring the right people with the right skills.

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10. (Tie) B2B and Social Media: You Should Be On Facebook

The average American spends 2 hours and 3 minutes on social media every day. By 2025, it’s estimated that 80% of B2B sales interactions will occur through digital channels. Concentrating your efforts on one or two platforms will allow you to target your messaging, run strategic social ad campaigns, and develop a consistent, focused voice for your brand.

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9. Stop Leading With Your Hourly Rate In Your Recruitment Ads

Job applicants don’t care as much about what you’re paying as you think. The best employer brands make a connection with potential employees. For any type of advertising to work, it needs to stand out from the crowd. Develop a catchy headline with a memorable website address to find out more.

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8. The Best Office Movie and TV Scenes

A new major award pays homage to the best scenes about the American workplace. The criteria the judges (me) abided by when selecting the winners are: The scene has to be set in or related to working in an office. Only one clip per movie or TV show.

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7. What Coaching Youth Sports Taught Me About Marketing

I didn’t grow up wanting to be Sparky Anderson. I never saw myself as a coach. I wanted to be Kirk Gibson, a bruiting left-handed slugger who mashed 523-foot home runs into the lumberyard across from Tiger Stadium instead. The day came to coach my first travel baseball game. About 30 seconds into the meeting, I realized I was in trouble. I vowed never to go into a game unprepared again.

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6. There’s a Reason Why No One’s Responding to Your Hiring Billboard

Employer brand is the sum of the visual and non-visual aspects that give individuals a reason to believe in an organization. Instead of a generic “Now Hiring!” advertisement, enlist the help of the marketing department or an outside agency. Take the time to create a stand-out careers page on your website.

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5. Top Advertising Jingles of All-Time

A jingle is a short song used in advertising. The best jingles are catchy, making the product easy to remember. “Nationwide is on your side” was the best-known jingle, recognized by 92.6% of survey respondents.

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4. The Difference Between B2B and B2C Marketing

B2B and B2C marketing are not quite apples and oranges, but it’s close. B2B audiences are much smaller (hundreds vs. thousands). Your customer and prospect lists should be scrutinized, segmented, and appended on an ongoing basis. The more you get to know these contacts, the more strategic you can be.

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3. The First Step in Building a Website

If you build it right, they will come. A well-planned website is worth its weight in gold. The best websites result from thorough research and planning before design and development happen. Analytics tell us if a website is working. By documenting your website’s performance baseline, create a benchmark to compare your new site to.

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2. How To Be a Great Client

A great client/agency relationship starts with trust. Great clients are clear about their wants, needs, and expectations. Trust our expertise. Be empathetic. Hold us accountable. Setting clear expectations and sticking to them sets your agency up for marketing success. It takes time to develop marketing moves that move people to action.

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1. Employer Branding: What It Is and Why It Matters

Having a strong employer brand is a must-have for growing companies today. 72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring. Companies with a negative employer brand spend $4,723 more per hire on average to convince a candidate to take a job.

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Good news, bloggers. AI isn’t ready to take our jobs just yet.

Throughout this exercise, I’ve learned, if nothing else, I’m consistent. Cal Ripken would approve. As I head into 2023, I’ll continue writing my weekly blog. Now, If only my next diet could be as successful.

Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.

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