Northern BioEmployer Branding, Website & Recruitment Campaign
Candidate Conversion Rate
0
%
The Problem
NorthernBio is a Michigan-based preclinical contract research organization specializing in targeted drug delivery, molecular biology, and bioanalysis. Before partnering with Revel, it operated as two separate brands, Northern Biomedical Research and Northern Biomolecular Services, creating a confusing experience for potential employees.
Our Solution
Using our GROW process, we aligned leadership around a unified employer story and rebuilt the candidate journey through our eDiscover website strategy. We delivered a new careers experience, internal graphics, employer swag, trade show materials, and facility tour and team videos. This helped reframe biomedical testing by focusing on the life-saving impact of their work.
The Results
The Work
"Revel went the distance to create a unifying brand for us. Their comprehensive marketing services not only significantly elevated our brand reputation with customers but also generated enthusiasm from our employees, who have been eager to adopt them."
Kristi Kortman
Sponsor Services Professional
