LightCorpWebsite & Marketing
The Problem
LightCorp reached out to Revel to assist them with developing brand messaging and a new website that would generate brand awareness, better showcase their products and services, and align their light and power products with a cohesive voice that would communicate their core purpose.
Our Solution
Starting with a whiteboard session to gather the facts, Revel created a voice guide and new tagline, #goodenergy, to align LightCorp’s brand message and story. We used our eDiscover process to plan a new website, and we launched that site to better showcase their products and capabilities. Then, we ran a 3-month social media campaign to promote their new power product line.
The Results
Six months into the launch of their new site, LightCorp’s traffic increased 103%, with organic traffic increased by 54%. The 3-month social media campaign specifically to promote their new Nik power product within the A&D community resulted in 1,945 visits to their Nik page and 152 downloads of their spec documents on that page.
The Work
