Leadership

Office Space movie office copier scene

The Best Office Movie and TV Scenes

A new major award pays homage to the best scenes about the American workplace. 
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White headphones on a blue background.

Masters In Marketing Agency: Baseball and Business [Podcast]

America’s Pastime has more in common with the agency business than you might think. 
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Pere Marquette Beach boardwalk to lighthouse

The Power of Walking

I’ve been a dedicated walker ever since I got my Fitbit 6 years ago. I don’t run. If Mark Twain were a walker, he’d probably have said something like, “Running is a good walk spoiled.” I subscribe to that theory. I’m a numbers nerd. That’s why I love my Fitbit. ...
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Revel team photo for Best and Brightest award

Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time

Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks the fifth year that Revel has received this honor. 
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Outdoor batting cage

Hunger

I learned a long time ago when coaching baseball that you can’t motivate a player to do something they don’t want to do. They either have the inner drive or they don’t. I’d tell players and their parents at the first team meeting that “progress happens outside of practice.” If ...
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Car-sized NASA rover built to explore the Gale crater on the red planet

Curiosity

Curiosity is a car-sized rover that NASA built to explore the Gale crater on the red planet as part of the space agency’s Mars Science Laboratory mission. The rover was launched from Cape Canaveral in November 2011 and landed on Mars nine months later in August 2012. What did we ...
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Fred Rogers The Host Of The Children's Television Series Mr Rogers' Neighborhood

Helpfulness

Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves, others, and the world around us. The messages he shared on Mister Rogers’ Neighborhood helped us feel good about who we are, with our relationships with others, and how to wonder and learn.  As ...
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Red and blue rope tied in a knot

Dependability

The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts. First, it’s based on a children’s book by Grand Rapids native Chris Van Allsburg. Second, they get an “A” for effort for their early use of computer animation. Some people say ...
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Trunks and vine branches with old farmhouse

Humility

Tom Fishburne is my kind of guy. He’s got a great sense of humor, he knows marketing, and he’s a talented artist. His cartooning skills put him in a class with The Far Side’s Gary Larson for me. Fishburne’s recent Marketoonist cartoon struck a chord seeing how one of Revel’s ...
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Original seven American astronauts in 1959

The Right Stuff

The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury astronauts. These original seven American astronauts were announced by NASA on April 9, 1959. It was clear from the beginning that no one had the first clue how to put a ...
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Revel Team Photo for 10 year anniversary

Revel Celebrates 10 Years

In the fall of 2010, we were looking for the right way to announce Revel to the world. In our case, the world mainly consisted of Muskegon and the surrounding communities. We’d started planning behind the scenes, but no one outside of our close circle knew about Revel. Then I ...
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Screen cap of Revel employees on zoom

Revel Recognized as Four-Time Winner of West Michigan’s 101 Best and Brightest Companies To Work For

For the fourth time, Revel has been honored by the Best and Brightest competition as one of West Michigan’s 101 Best and Brightest Companies to Work for. On top of the agency’s annual holiday beer making and famed office ping pong table, the Muskegon-based Agency has been recognized for its ...
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