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Magnet attracting future employee

Top 10 Talent Acquisition Marketing Tactics for Finding Employees

A how-to guide to the best marketing tactics for attracting and retaining employees. 
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Talent Acquisition Marketing: A Guide for Business Leaders

The same old, same old doesn’t cut it when it comes to attracting top talent. 
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10 Audiobooks for Businesspeople Who Don’t Have Time To Read

Audiobooks are books too. 
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Roosevelt Park All star baseball team

What Coaching Youth Sports Taught Me About Marketing

Coaching and marketing are more alike than you think. 
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Why Effective Communication Is So Difficult

Message sent doesn’t always mean message received. 
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How to Create a Customer-Centric Culture

Creating a customer-centric culture starts with treating your employees like royalty.
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Are You Practicing Atomic Habits?

Practice makes perfect when it comes to your habits.
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Office Space movie office copier scene

The Best Office Movie and TV Scenes

A new major award pays homage to the best scenes about the American workplace. 
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Masters In Marketing Agency: Baseball and Business [Podcast]

America’s Pastime has more in common with the agency business than you might think. 
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Pere Marquette Beach boardwalk to lighthouse

The Power of Walking

I’ve been a dedicated walker ever since I got my Fitbit 6 years ago. I don’t run. If Mark Twain were a walker, he’d probably have said something like, “Running is a good walk spoiled.” I subscribe to that theory. I’m a numbers nerd. That’s why I love my Fitbit. ...
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Revel team photo for Best and Brightest award

Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time

Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks the fifth year that Revel has received this honor. 
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Outdoor batting cage


I learned a long time ago when coaching baseball that you can’t motivate a player to do something they don’t want to do. They either have the inner drive or they don’t. I’d tell players and their parents at the first team meeting that “progress happens outside of practice.” If ...
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