Marketing Strategy
How to Build an Amazing Email That Gets Results
Odds are you’re receiving an email right this very minute. Blink and your inbox is full all over again. If anyone thinks email is no longer relevant, all you need to do is pull out some recent stats. Like the fact that email users are expected to reach 3 billion ...
Read More
Is Your Company Newsletter a Snooze Letter?
How valuable is email marketing in attracting and retaining customers? Well, consider this: by 2020 it’s expected the number of email users will reach 3 billion, and currently, people are twice as likely to sign up for your email list as they are to interact with you on Facebook – ...
Read More
5 Tips to Ensure Your Videos are Actually Viewed
Using video in your marketing is a great way to engage consumers and persuade them to act. You’ve seen the stats – they’re impossible to ignore! The fact is, video is a huge marketing tool and should be a part of every marketing plan. However, you can’t just throw any ...
Read More
5 Reasons Why Video Marketing Works
Allow me to open this blog post with a few facts (and GIFs) about video:
Read More
It’s not creative unless it sells
This year, Super Bowl advertisers shelled out a record $5 million for a 30-second television spot. That’s $166,666 per second, the most expensive ads ever.
Read More
A Digital Guide Primer
I remember it so vividly. It remains a clear “before and after moment,” the kind you look back on and realize that everything has changed. In October of 1994, I was working at my weekend help desk job. When it was slow, I would activate my dial-up connection to “The ...
Read More
6 Digital Marketing Strategies to Integrate Into Your Manufacturing Marketing
Digital spending will see double-digit growth in the U.S., soaring from $83 billion in 2017 to $129.23 billion by 2021. It may be the wave of the future, but many manufacturers still depend on traditional marketing to make a sale. In the manufacturing world, traditional marketing is being kept alive ...
Read More
8 Essentials to Crafting a Successful Inbound Marketing Campaign
According to Hubspot, an inbound marketing and sales software company, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound tactics dropped by nearly half to 13%.
Read More
What is inbound marketing?
Imagine an aspiring pasta chef honing their craft in a quaint Italian village. Looking for inspiration, Apprentice Pasta Maker Aziz searches Google for “types of pasta.” His search returns 4,190,000 results. He finds the perfect article: 12 Types Of Pasta Noodles And When To Use Them. He clicks the link ...
Read More
3 Reasons You Should Implement Marketing Research Into Daily Work Life
Research plays an important role in any business by building consensus. It helps tailor your message and effectively reach your audience. It allows you to base decisions on facts rather than opinions. Research has a huge impact on the way your business functions, your overall goals and strategies, and your ...
Read More
5 Inbound Marketing Tools Everyone in the Manufacturing Industry Should be Using
Manufacturing businesses use inbound marketing strategies to attract customers and create brand awareness by utilizing digital tools such as content marketing, blogs, social media, events, and search engine optimization. The inbound strategy differs from traditional marketing techniques like newspaper advertisements, TV, radio, direct mail, and billboards.
Read More
Hines Corporation ‘Exists To Build Something Greater’ With the Help of Revel
NORTON SHORES, MI – Seeking to redevelop their brand and improve their marketing strategies, Hines Corporation turns to Muskegon-based creative agency Revel and receives a cutting-edge website with a bold brand promise.
Read More
