Allow me to open this blog post with a few facts (and GIFs) about
In 2017, 74% of web traffic will come from video.
Consumers prefer to watch a video about a product 4X more than to read about it.
More than 60% of small business owners and marketers said they planned on increasing investment in video marketing in 2017.
Here are 5 reasons why video marketing works:
1. Video can say a lot in a short amount of time.
That’s why it’s great for explaining complex concepts. The fact is, our brains process imagery way faster than words – we’re talking 60,000 times faster! Not only that, but we can recall visual concepts much better than we can text.
2. Video is easily shared and viewed over multiple platforms.
Heck, over 1.96 billion people are on social media — talk about widening your audience! Simply posting a video on Facebook that gets shared even once reinforces your brand and attracts new viewers who could very well turn into new customers. Easy-peasy!
3. Producing video content establishes you as a thought leader.
The video trend continues to grow, and when you get in on the action, you’re relaying the message that you know what’s up! You’re on top of it, therefore you must know your stuff, too. Congrats – you just acquired a reputation as a leader!
4. Video drives traffic and sales.
Because it promotes a consistent brand and message that is easily understood, and retained, well, guess what? Videos of your products and services will stick in the mind of someone looking for those products and services, so guess whose website they’re going to visit and who they’re going to call? Include a CTA in your video, and odds are even better
5. Video gets results.
You can’t ignore it. Video works. Consumers love to, well, consume it, and boy
Get started by scheduling a call with Revel today. Video production just happens to be a thing we
