Marketing Strategy

Target the Right Customers for Your Manufacturing Company

July 5, 2018

Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing, especially in the crowded world of manufacturing, a narrow focus is exactly what you need! Rather than spread your marketing efforts too thin and across too many channels, in the hopes of maybe, just maybe capturing a ...

Are You Prepared for the General Data Prevention Regulation (GDPR)?

May 25, 2018

A while back, Google put out a blog saying they were Getting Ready for Europe’s new data protection rules. Passed in 2016, General Data Protection Regulation (GDPR) will come into effect May 25, 2018 and will play a vital role in regulating your data.

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Get with the Google Ad Lingo

May 10, 2018

If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering the terminology of Google Adwords isn’t at the top of your to-do list! Here’s the thing, though: Google ads can be super effective at driving exactly the kind of people you ...

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Decision Time: The Last Stop on the Buyer’s Journey

May 3, 2018

The buyer’s journey starts with awareness (Hey, I have a problem!), moves to consideration (What are my options to solve it?), then makes a third and final stop at its stage 3 destination: Decision (Which solution should I choose?).

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Consideration: Stop #2 on the Buyer’s Journey

April 26, 2018

The fact that you are extremely irritable has triggered the realization that you are in need of some stress relief. But what to do…well, if you’re like most people, you begin to consider your options, right? (like do some yoga or belly up to the bar – you know, for ...

What’s the Buyer’s Journey and Why Should You Care?

April 13, 2018

Think about it. You don’t just go out and make a major purchase. First, you realize you want or need something, then you start researching your options, then you pick a lucky winner. It’s a process, and that process actually has a name – it’s called the Buyer’s Journey. What ...