Employer Branding
Making a New Year’s Marketing Resolution That Actually Works
A useful guide to annual marketing planning.
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4 Tips For a Successful Employee Recruitment Campaign
The war for talent is far from over.
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How to Create a Customer-Centric Culture
Creating a customer-centric culture starts with treating your employees like royalty.
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Think Twice Before Using That Next Exclamation Point
Our obsession with the exclamation point has reached an unhealthy level.
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Why Marketing Should Run Your Hiring Process [Podcast]
A successful hiring campaign is a team effort.
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HR and Marketing Alignment Is the Key to a Strong Employer Brand
Getting on the same page begins with getting in the same room.
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8 Tips for a Killer Careers Page
How to make most of the most important page on your website for attracting talent. I gave a presentation about employer branding to a group of manufacturers recently. I asked the audience what I thought was an easy question to get some interaction–”How many of you have a careers page ...
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Employer Branding: What It Is and Why It Matters
Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a stats guy. I’ll flip through a box of baseball cards and read the backs for hours to find trivia to impress my friends. For example, did you know that Kirk Gibson had 12 ...
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Refresh Your Recruiting Tools for the Post-Coronavirus Economy
The start of 2020 found manufacturers confronting a tighter labor market than ever, as the US unemployment rate hit a 50-year low of 3.5%. Needless to say, the situation changed dramatically once the coronavirus crisis reached American shores. Whether the post-virus labor market will be as tight as it once ...
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Communicating with Your Employees and Customers About Coronavirus
It’s been a whirlwind past couple of days. Coronavirus (COVID-19) has canceled major events, closed schools, impacted travel, and given us all a new appreciation for hand sanitizer. Amidst the chaos of it all, businesses are left grappling with how to best handle the situation, and how to simply keep ...
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Maintaining a Sustainable Growth Strategy
For the past few years we have been in a flat growth cycle economically. Yes, manufacturing goods are growing at a rate of 3% on the average, however inflation takes most of that growth impact away. We are in a flat economic period.
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How Branding Can Build Your Manufacturing Business
Ever realize you need to run to the store for milk and figure you’ll be in and out so fast, why change out of your comfy pajama pants, brush your teeth or comb your hair? It’s okay, we’ve all done it. And we’ve all had the same thing happen: despite ...
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