Jason Piasecki
Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.
Revel Celebrates 10 Years
In the fall of 2010, we were looking for the right way to announce Revel to the world. In our case, the world mainly consisted of Muskegon and the surrounding communities. We’d started planning behind the scenes, but no one outside of our close circle knew about Revel. Then I ...
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Five Biggest Marketing Mistakes Manufacturers are Making in the COVID-19 Economy
U.S. manufacturing production dipped 19.7 percent in April 2020 compared to the previous year, according to Federal Reserve figures. Although output has started to rebound, many manufacturers still aren’t back to their pre-COVID levels due to the global economic downturn. The current crisis has led to unprecedented changes in industrial ...
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The ABC’s of Remote Selling for Manufacturers
People from all walks of life were left scrambling to adjust to working remotely when coronavirus hit the United States like a Mike Tyson left hook. Six months later, only 26% of the U.S. labor force is working on their business premises according to Stanford University economist Nicholas Bloom.
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Refresh Your Recruiting Tools for the Post-Coronavirus Economy
The start of 2020 found manufacturers confronting a tighter labor market than ever, as the US unemployment rate hit a 50-year low of 3.5%. Needless to say, the situation changed dramatically once the coronavirus crisis reached American shores. Whether the post-virus labor market will be as tight as it once ...
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Getting Traction for Your Business in 2020
As the decade that gave us 21 Marvel Cinematic Universe films, the rise of Amazon’s virtual assistant Alexa and the Cubs first World Series title in 106 years comes to a close, it’s natural to look towards 2020 with a renewed focus on your business. If you’re looking to take ...
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You’re using analytics, but are you covering all the bases?
Marketing analytics are more important to manufacturers than ever before. Here’s what you need to know: In the second game of a 1946 doubleheader, Cleveland Indians player/manager Lou Boudreau moved all four infielders between first and second base into a bizarre-looking configuration in an attempt to stop Boston Red Sox ...
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What’s the Buyer’s Journey and Why Should You Care?
Think about it. You don’t just go out and make a major purchase. First, you realize you want or need something, then you start researching your options, then you pick a lucky winner. It’s a process, and that process actually has a name – it’s called the Buyer’s Journey. What ...
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Are you a T-shaped person?
If you’re a leader at your company looking to transform your business, it’s important to ask yourself, “What’s the most important thing I should be doing right now?”
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The History of Cyber Monday
Admit it. You’re planning on doing some online holiday shopping today. You’re not alone. Americans are projected to spend over $3 billion stuffing their stockings with Cyber Monday deals.
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5 Reasons Why Video Marketing Works
Allow me to open this blog post with a few facts (and GIFs) about video:
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Michigan Manufacturing: Embracing Tech and Talent to Fuel the Future
Michigan is making national news. You wouldn’t blame cynics if they greeted that statement with a collective groan of, “What’d we do this time?” Perhaps I should revise that opening to say Michigan is making good news nationally. It doesn’t roll off the tongue quite the same but it’s a ...
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