Jason Piasecki

Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.

Made in the USA Just Got More Badass Thanks to Kid Rock

March 7, 2017

Tired of seeing American manufacturing jobs go overseas, Kid Rock is endorsing a new grill to help bring those jobs back home. The American singer, rapper, songwriter, musician, record producer, and actor introduced his “American Badass Grill” on March 3. (Fun Fact: I designed an area rug for Kid Rock’s ...

Gaining Traction and the Beauty of the One-Page Business Plan

December 31, 2016

If you’re like most entrepreneurs, there’s a fine line between your business and personal life. When your business spins out of control, there’s a natural spill over into your non-work life. The problem is that most business system books require a significant time investment before you start seeing a return. ...

Roosevelt Park youth baseball players excited for the big win

How to be the Ideal Team Player

October 31, 2016

During the 1999 offseason, the Detroit Tigers made a blockbuster 9-player trade with the Texas Rangers. The deal sent all-star outfielder Juan Gonzalez, along with two journeymen, to Detroit in exchange for 5 rising stars and a backup catcher. Gonzalez was the centerpiece of the deal. At the time, he ...

6 ways to overcome Blogger’s Block

September 13, 2016

Back in January, I resolved to blog once a week. I must confess that I haven’t lived up to that resolution. But the year’s not over yet. It’s time to get back on the blog. Apparently, I’m a streaky blogger. We’re 37 weeks into the year, and my ten blog ...

Blurred businessmen walking around with briefcases

How to Avoid Death by Meeting

May 13, 2016

We’ve all been there. Sitting in a meeting that’s dragging on, sucking the life out of us, draining the very essence of our being until we emerge as a Night of the Living Dead zombie. We leave the meeting groggy, drained, wondering where the last two hours of our lives ...

Top view of open suitcase with clothing, camera and mobile phone

3 Reasons to move your website from Joomla to WordPress

March 25, 2016

It doesn’t matter if you’re a business, nonprofit, or mommy blogger extraordinaire, keeping your website up to date is mission critical. An outdated website can send the wrong message to site visitors and negatively affect your search rankings. One of the keys for maintaining a modern site is choosing the ...

You’ve launched your new website. Now what?

February 26, 2016

You spent all this time creating an awesome website. Your new site looks phenomenal on a desktop computer, mobile phone, and tablet. You have page after page of great information you know your customers can’t wait to get their hands on. Congrats! It’s Miller Time. Your boss will be overjoyed. ...

"Start With Why" by Simon Sinek bullseye graphic

Start With Why to Find Your Organization’s Purpose

February 12, 2016

Most businesses know what they do and how they do it. Very few know why they exist. Defining that Why is the pivotal question leaders must answer for their organization. Your Why is at the heart of your brand. It gives individuals a reason to believe in your organization, buy ...

Uber’s new brand exemplifies modern-day branding

February 4, 2016

Mobile transportation pioneer Uber recently unveiled a new brand. Gone is the iconic ‘U’ logo replaced by new rider and partner icons coupled with a new logotype. Let’s begin with some background before we jump in on Uber’s brand. The term “branding” originated in ancient Egypt through the act of ...

Getting Things Done is as easy as 1-2-3

January 29, 2016

Being in a perpetual state of overwhelm is a defeating feeling. A recent study revealed that a typical adult’s media consumption has risen from 5.2 hours a day in 1945 to over 15 hours today. That’s a whole lot of emails and Facebook posts to digest. How do we tame ...