Jason Piasecki
Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.
The Winning Cultures Podcast: Amy Courter on What 61,000 Volunteers Reminded Their Commander About Culture
A new episode of The Winning Cultures Podcast is out. This one goes somewhere the show hasn’t been yet: an organization where nearly everyone on the roster could walk away on a Tuesday, and nothing would happen to them. Amy Courter served as National Commander and CEO of the Civil ...
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Your Best Ideas Are Already in the Building: What I Learned Talking Employer Branding with a Room Full of Employers
Key Takeaways: Most companies don’t have a culture problem. They have a visibility problem. The story’s already there. It just isn’t getting out. 77% of candidates research your company before they apply. If your brand isn’t visible where they’re looking, it might as well not exist. The best employer branding ...
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The Winning Cultures Podcast: Richard Witham on How Motion Dynamics Built a Culture That Precision Demands
A new episode of The Winning Cultures Podcast is out. This one goes inside Motion Dynamics, a West Michigan manufacturer most people have driven past without knowing what happens inside. Richard Witham is a sales engineer there and the grandson of its founder. The company started in 1992, making automotive ...
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If Your Leaders Are Invisible, Your Employer Brand Is Too
Key Takeaways Candidates research the people running your company before they research the jobs. The leaders winning right now aren’t the loudest; they’re the most findable. Your leaders are part of your employer brand whether they show up publicly or not. Silence is also a signal. Candidates research the people, ...
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The Winning Cultures Podcast: Dean Stotz on 37 Years Inside Stanford Baseball’s Winning Culture
A new episode of The Winning Cultures Podcast is out. This one goes inside one of college baseball’s great dynasties with a coach who helped build it from the ground up. Dean Stotz spent 37 years as associate head coach at Stanford Baseball alongside Mark Marquess. Together, they won back-to-back ...
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The Winning Cultures Podcast: Gina Thorsen on How Stormy Kromer Built a Culture of Pride and Craftsmanship
We’re launching The Winning Cultures Podcast, and this premiere episode goes inside Stormy Kromer, one of Michigan’s most recognizable brands, built in a town of 5,000 people at the far western edge of the Upper Peninsula. Gina Thorsen is CEO of Stormy Kromer and grew up in the business her ...
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What Top Talent Wants Across Generations: How to Build an Employer Brand That Speaks to Gen Z, Millennials, Gen X, and Beyond
For the first time in history, four generations are working side by side—and each brings a different lens to what they want from work. A one-size-fits-all employer brand simply doesn’t cut it anymore. This blog helps HR and talent leaders craft employer branding strategies that resonate across generations. Key ...
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Revel Turns 15
Revel turns 15 years old today. When I look back on the past decade and a half, I keep coming back to the same things. The people who built this company. The clients who invited us along on their journey. And the community that shaped who we are.
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HR and Marketing Alignment: The Real Key to a Strong Employer Brand
Culture might be the most overused word in sports. When teams win, they have “great culture.” When they lose, it suddenly “stinks.” In his first press conference as Tigers manager on October 30, 2020, AJ Hinch said: “If the Tigers organization does a really good job, we’re going to re-establish ...
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How to Measure the ROI of Employer Branding
We’ve all heard the question: if a tree falls in the forest and no one is around to hear it, does it make a sound? Now try this: if your employer brand is working but you’re not measuring it, does it matter? This is the fourth and final post in ...
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The Story Behind Watch Muskegon
A look back on 10 years of Watch Muskegon. Sometimes the biggest ideas start small. That’s exactly what happened with Watch Muskegon. But to really appreciate how it all came together, we need to go back to the beginning. The Trolley Ride On October 14, 2013, I joined Muskegon’s new ...
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Where Your Employer Brand Shows Up Matters: Visibility Is Everything for Candidate Experience
It’s one thing to define who you are as an employer. It’s another to show up in the right places so the right people see it. Too many companies treat their employer brand like a “Careers” tab on their website. A box to check. But today’s candidates move fast. A ...
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