Jason Piasecki
Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.
Michigan Manufacturing: Embracing Tech and Talent to Fuel the Future
Michigan is making national news. You wouldn’t blame cynics if they greeted that statement with a collective groan of, “What’d we do this time?” Perhaps I should revise that opening to say Michigan is making good news nationally. It doesn’t roll off the tongue quite the same but it’s a ...
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Rocks, Pebbles, and Sand
I was reminded of the analogy of the rocks, pebbles, and sand recently. Full disclosure: I didn’t come up with the analogy. I learned about it from Gino Wickman in Traction, who borrowed it from Steven Covey in First Things First, who borrowed it from Verne Harnish in The Rockefeller ...
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What makes Revel unique?
Whenever someone says the word “unique,” I can’t help but think of Tyler Durden’s quote from Fight Club.
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It’s not creative unless it sells
This year, Super Bowl advertisers shelled out a record $5 million for a 30-second television spot. That’s $166,666 per second, the most expensive ads ever.
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Don’t widen the plate
This is a story about a retired college baseball coach. Although this is a tale about baseball, there’s a moral to the story that anyone in business can relate to. Take a few minutes to learn about John Scolinos as told by a fellow coach.
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What is inbound marketing?
Imagine an aspiring pasta chef honing their craft in a quaint Italian village. Looking for inspiration, Apprentice Pasta Maker Aziz searches Google for “types of pasta.” His search returns 4,190,000 results. He finds the perfect article: 12 Types Of Pasta Noodles And When To Use Them. He clicks the link ...
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Finding Your Bull’s-Eye
Who doesn’t want to live a more fulfilling, stress-free life? Finding your Bull’s-eye can help accomplish that goal.
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Revel Announces New Focus on Serving Manufacturers
Revel has a rich history of building brands, developing websites, and producing compelling marketing for hundreds of clients in dozens of industries.
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World Baseball Classic Win for Team USA Delivers an Iconic American Photo
“USA! USA! USA!” The chants rained down from the Dodger Stadium crowd as Team USA hoisted the World Baseball Classic trophy for the first time in the 11-year history of the event after an 8-0 victory over Team Puerto Rico last night.
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Made in the USA Just Got More Badass Thanks to Kid Rock
Tired of seeing American manufacturing jobs go overseas, Kid Rock is endorsing a new grill to help bring those jobs back home. The American singer, rapper, songwriter, musician, record producer, and actor introduced his “American Badass Grill” on March 3. (Fun Fact: I designed an area rug for Kid Rock’s ...
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Top 5 Super Bowl LI Ads
Super Bowl advertisers shelled out a record $5 million for a 30-second television spot in this year’s big game. That’s $166,666 per second—the most expensive ads ever. Who got the most bang for their buck?
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Gaining Traction and the Beauty of the One-Page Business Plan
If you’re like most entrepreneurs, there’s a fine line between your business and personal life. When your business spins out of control, there’s a natural spill over into your non-work life. The problem is that most business system books require a significant time investment before you start seeing a return. ...
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