Gaining Traction and the Beauty of the One-Page Business Plan

If you’re like most entrepreneurs, there’s a fine line between your business and personal life. When your business spins out of control, there’s a natural spill over into your non-work life. The problem is that most business system books require a significant time investment before you start seeing a return. Few books can have an immediate impact on your life as Gino Wickman’s Traction.

Wickman lays out a six-course business owners roadmap that’s easily digestible over two books: Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business and Traction: Get a Grip on Your Business.

On the surface, Traction might seem like just another book du jour for the solution hungry business owners set.

The beauty of Traction is the one-page business plan called the Vision/Traction Organizer (V/TO). Instead of a 60-page plan that sits on a shelf and collects dust, Wickman’s philosophy lays out a guide that fits onto one page, front and back, of a letter-sized sheet.

For whatever reason, I read the books backward. The prescribed order would be Get a Grip (the fable) and then Traction (the how-to guide). A fellow business owner turned me onto Traction, so I took that one first. That turned out to be a happy accident. Reading the instructions first got me thinking tactically about how I could apply the principles to our business. Whichever order you read them, the books go hand-in-hand.

Traction is the owner’s manual for the Entrepreneurial Operating System (EOS). The EOS is a complete set of simple concepts and practical tools that have helped thousands of entrepreneurs get their businesses on track.

The Six Key Components of EOS include:


Strengthening this component means getting everyone in the organization 100% on the same page with where you’re going and how you’re going to get there.


Simply put, we can’t do it without great people. This means surrounding yourself with great people from the top to the bottom because you can’t achieve a great vision without a great team.


Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down, and making them go away forever.


This is the secret ingredient in your organization. This means “systemizing” your business by identifying and documenting the core processes that define the way to run your business.


This means cutting through all the feelings, personalities, opinions, and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are.


With the Vision, People, and Data components strong, you start to create a lucid, transparent, open, and honest organization where everything becomes more visible and you start to “smoke out all the issues,” which leads to … Traction.

Traction and the EOS are by no means a silver bullet. You need to do the work and follow their process. You can either take advantage of the free tools available on their website or engage an EOS Implementer.

As part of our strategic planning process, we created our own Vision/Traction Organizer. By embracing the V/TO, it has become a living, breathing document for our entire team and part of our daily toolbox for running our business.

The returns are more peace and harmony on the business front. That, my friends, is music to any entrepreneurs’ ears.

By Jason Piasecki, Partner + Happy Camper


Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.

Related Posts

Celine Staude Joins Revel as Account Manager

Revel is pleased to welcome Celine Staude to our team. As an account manager, Celine’s responsibilities include building relationships with clients, managing strategic and marketing ...
Read More

Revel Named a ‘Best and Brightest Company to Work For’ for the Eighth Time

Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2024. This marks the eighth year the company has ...
Read More

B2B Content Marketing: Why Your Company Needs It

Most of my friends have no idea what I do for a living. When I say I’m a “content specialist,” they know it has something ...
Read More
Scroll to Top