RENK AmericaBranding & Voice Identity
The Problem
RENK America designs and manufactures transmissions, suspensions and related mobility systems for U.S. military combat vehicles and allied defense customers.
RENK America came to us at a moment of total transition. After being acquired by a German parent company, the U.S. team was left with no marketing infrastructure — no website, no social presence, and no clear identity.
Our Solution
We developed a Marketing Communications Plan, to build their new brand from the ground up — starting with a voice and visual system that united global consistency with a distinctly American presence.
The campaign included brand storytelling, recruitment videos, community outreach, and even creative ideas like a custom beer collaboration with a local brewery to strengthen local pride and visibility.
Much of the messaging throughout the campaign focused on employees’ own words about their “why” behind working at RENK. This was powerful because many of the employees either served in the military, or had family members who did. These testimonials were then printed as large banners and hung throughout the building to showcase the sense of pride employees have working there.
The Results
The Employer Brand campaign resulted in: a 300% increase in qualified job applicants, coverage in Forbes, Defense News, and Livability, and most importantly — the company no longer needed to rely on recruiters.
The Branding Work
