HungerfordBranding & Voice Identity
The Problem
Before rebranding, Hungerford operated under three separate brands, each with its own logo and website. They reached out to Revel to help consolidate the entities into one cohesive identity with a clear message.
Our Solution
Revel started with a whiteboard session to better understand each entity and how the organization operated as a whole. We then conducted survey research, competitive research, and a brand audit to understand public perception. We created a marketing communications plan, Voice Guide and logo to establish the united Hungerford brand, designed print and identity materials, advised on website design, and offered brand advisory and guidance as the new Hungerford brand was implemented.
The Results
Hungerford now operates under a single, recognizable brand that clearly brings its offerings – CPAs + Advisors, Technology, and Wealth – a unified identity. This will allow the business opportunities for cross-selling to grow its current book of business and attract new business.Â
The Work
