Measuring Results

If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering the terminology of Google Adwords isn’t at the top of your to-do list! Here’s the thing, though: Google ads can be super effective at driving exactly the kind of people you ...

Thank goodness for online shopping, am I right? More and more people are taking advantage of technological advances and the opportunities they afford us, from real-time communicating to accessing instant information, banking and buying products, even simple credit card transactions — but even when you consider all this, the most ...

Sometimes it can feel like you need a magic decoder ring to determine what the heck your analytic data means. It’s as if Analytics is like a whole other language that even Rosetta Stone can’t help you learn. We get it. That’s why we’re giving you this glossary of the ...

Odds are you’re receiving an email right this very minute. Blink and your inbox is full all over again. If anyone thinks email is no longer relevant, all you need to do is pull out some recent stats. Like the fact that email users are expected to reach 3 billion ...

This year, Super Bowl advertisers shelled out a record $5 million for a 30-second television spot. That’s $166,666 per second, the most expensive ads ever.

When boiled down, the aim of all marketing is to make a connection, an engagement that makes sales possible. For marketing to truly engage with an audience, it needs to be focused, concise, and meet a tangible need. To ensure that your marketing meets this standard, you’re going to need ...

Out of all the wonderful business opportunities available in the modern age – easy shopping, easy communication, instant access to information and digital products, simple credit card transactions, transferring files, etc. – the most powerful tools in all of commerce come in the form of analytics and the ability to ...