Measuring Results

Group of professionals collaborating

3 Ways to Collaborate with Your Marketing Agency

Effective collaboration is about choice. 
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Field of Dreams

Measuring B2B Marketing Results: Unlocking Growth with Data-Driven Insights

If you build it right, they will come. 
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Great Marketing Starts with a Great Strategy

A sound strategy is the key to a successful marketing effort.
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What You Need to Know About Google Analytics 4

The gold standard in website analytics is getting a major upgrade.
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Making a New Year’s Marketing Resolution That Actually Works

A useful guide to annual marketing planning. 
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Roosevelt Park All star baseball team

What Coaching Youth Sports Taught Me About Marketing

Coaching and marketing are more alike than you think. 
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Why Marketing Data Without Insights Is Meaningless

What’s wrong with marketing analytics and electronic health records and how to fix it.  
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Social Media Connecting Blog Communication Content Concept

5 Hacks for Choosing Engaging B2B Blog Topics

Content marketing, and blogging in particular, is a relatively easy and low-cost marketing tactic that can be well worth the effort—if you can get your target audience to engage. Blogging can help establish your organization as a thought leader, convert leads to customers, increase website traffic, and even attract qualified ...
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Topview of hands holding a website wireframe illustration in front of a desktop computer

Analytics Show You Should Say No to Sliders (Sorry)

While marketing analytics typically conjure up thoughts of website traffic or social followings, the truth is analytics can be used to not only measure what has been or is currently going on, but also measure trends. This is an even more valuable set of data since it allows you to ...
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Baseball player running the bases

The 3 Essential Components of Marketing Analytics

Don’t tell our baseball fanatic/CEO Jason, but collecting data is on the verge of surpassing the sport as America’s favorite pastime. Marketers especially seem consumed with analytics, and it’s easy to see why. What better way to prove ROI than to be able to measure and show the effectiveness of ...
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Comerica Park

You’re using analytics, but are you covering all the bases?

Marketing analytics are more important to manufacturers than ever before. Here’s what you need to know: In the second game of a 1946 doubleheader, Cleveland Indians player/manager Lou Boudreau moved all four infielders between first and second base into a bizarre-looking configuration in an attempt to stop Boston Red Sox ...
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Yellow measuring tape

Metrics Every Manufacturer Should Be Measuring

  You’ve been hitting the gym for a few months now, opting for salad at lunch, and trading in that six pack from the corner store so you can regain the six pack from your youth, but how do you know it’s all working? Easy…you measure it, right? The number ...
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