Lead Generation
Awareness: Let the Buyer’s Journey Begin
Before people consider making a purchase from you, they need to realize you actually exist, and also that you can provide a solution to their problem. Ah, but even before that, they need to realize they have a problem in the first place! This is the awareness stage — the ...
Read More
What’s the Buyer’s Journey and Why Should You Care?
Think about it. You don’t just go out and make a major purchase. First, you realize you want or need something, then you start researching your options, then you pick a lucky winner. It’s a process, and that process actually has a name – it’s called the Buyer’s Journey. What ...
Read More
A Digital Guide Primer
I remember it so vividly. It remains a clear “before and after moment,” the kind you look back on and realize that everything has changed. In October of 1994, I was working at my weekend help desk job. When it was slow, I would activate my dial-up connection to “The ...
Read More
16 Manufacturing Brands That Stand Out from the Crowd
Manufacturing is central to many businesses and industries. As a manufacturer, it may seem impossible to stand out against the competition. These 16 companies may have several different facets to their business, such as retail, but they are manufacturers at their core. But that’s not the only trait that connects ...
Read More
8 Essentials to Crafting a Successful Inbound Marketing Campaign
According to Hubspot, an inbound marketing and sales software company, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound tactics dropped by nearly half to 13%.
Read More
What is inbound marketing?
Imagine an aspiring pasta chef honing their craft in a quaint Italian village. Looking for inspiration, Apprentice Pasta Maker Aziz searches Google for “types of pasta.” His search returns 4,190,000 results. He finds the perfect article: 12 Types Of Pasta Noodles And When To Use Them. He clicks the link ...
Read More
4 Social Platforms You Should be Using to Generate Leads
When you hear the term “lead generation,” social media may not be the first thing that comes to mind, but maybe it should be. Social media marketing has reduced costs for 45% of businesses, and 92% of marketers say that social media is important to their company.
Read More
5 Ways You Can Use Instagram to Amplify Your Brand
Now that Instagram has over 600 million monthly users, many brands are discovering ways to interact with the Instagram community and find customers who will keep coming back for more. But it’s not just the numbers you should care about. It’s the people using Instagram. Instagrammers are shoppers. 70% of ...
Read More
4 Ways to Increase Manufacturing Leads Through Inbound Marketing
Inbound Marketing involves creating and sharing content that is designed specifically for your target audience to attract qualified leads to your manufacturing business and keep them coming back for more.Every business wants to know how they can generate more leads, and 62% of business to business (B2B) companies are partnering ...
Read More
6 Ideas to Help Drive Consumer Engagement
Consumers are in charge. With the rise of mobile and social technologies, customers are more powerful than ever. They’re now in control of their own experiences, which is why companies are being forced to reconsider their engagement tactics.
Read More
4 Marketing Ideas for Your Apartment Community.
Is your apartment community in need of some TLC? Here’s a hint: it’s all in the way you present the package. You’ve got to figure out what will draw people through your office doors in search of an application.
Read More
10 Ways to use Instagram for your brewery
We’ve all done it. Taken that tightly-cropped, close-up picture of a beer from our favorite brewery and shared it on social media. You probably put that photo on Facebook or Twitter. You may have even tried Instagram. Like that new Double IPA you just discovered, Instagram brings a smile to ...
Read More
