Employer Branding
Awareness: Let the Buyer’s Journey Begin
Before people consider making a purchase from you, they need to realize you actually exist, and also that you can provide a solution to their problem. Ah, but even before that, they need to realize they have a problem in the first place! This is the awareness stage — the ...
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Get More Bang Out of Your Blog
Write less, promote more. For marketing people, this mantra ranks right up there with make love not war! Consistently providing new content can be tough, but repurposing content? That not only makes life a lot easier, but also has a host of benefits beyond keeping your own sanity.
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16 Manufacturing Brands That Stand Out from the Crowd
Manufacturing is central to many businesses and industries. As a manufacturer, it may seem impossible to stand out against the competition. These 16 companies may have several different facets to their business, such as retail, but they are manufacturers at their core. But that’s not the only trait that connects ...
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9 Reasons Your Manufacturing Company Needs to Rebrand
There are a variety of situations that may motivate your manufacturing company to consider rebranding. Rebranding is what happens when a company decides to change or shift any significant element of its brand to position itself differently in the market. This might be as simple as integrating a new logo ...
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How to be the Ideal Team Player
During the 1999 offseason, the Detroit Tigers made a blockbuster 9-player trade with the Texas Rangers. The deal sent all-star outfielder Juan Gonzalez, along with two journeymen, to Detroit in exchange for 5 rising stars and a backup catcher. Gonzalez was the centerpiece of the deal. At the time, he ...
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Why Meetings Are Better in Bars
We’ve all been in that meeting – where the conference room feels like a prison and the analytic synergy trend data reporting numbers (I made that up) seem like a complete blur. Why keep putting yourself through that? It only takes one easy change to make your meeting awesome.
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Communicate with Style
Everybody’s a little different. Therefore, you can’t talk to each person the same way. Well, you could, but you won’t get the results you want. If your goal is to have the best possible communication with your team, you need to take a step back and study how people best ...
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