Employer Branding
Employer Branding: What It Is and Why It Matters
Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a stats guy. I’ll flip through a box of baseball cards and read the backs for hours to find trivia to impress my friends. For example, did you know that Kirk Gibson had 12 ...
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There’s a Reason Why No One’s Responding to Your Hiring Billboard
Your recruitment billboard is not working. Here’s what to do. Drive any well-traveled highway and you’ll be inundated with recruiting billboards. In fact, I counted five “Now Hiring!” billboards on a thirty-mile stretch alone. The problem is most of these billboards don’t work. The first rule of any good advertisement ...
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Refresh Your Recruiting Tools for the Post-Coronavirus Economy
The start of 2020 found manufacturers confronting a tighter labor market than ever, as the US unemployment rate hit a 50-year low of 3.5%. Needless to say, the situation changed dramatically once the coronavirus crisis reached American shores. Whether the post-virus labor market will be as tight as it once ...
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Communicating with Your Employees and Customers About Coronavirus
It’s been a whirlwind past couple of days. Coronavirus (COVID-19) has canceled major events, closed schools, impacted travel, and given us all a new appreciation for hand sanitizer. Amidst the chaos of it all, businesses are left grappling with how to best handle the situation, and how to simply keep ...
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Maintaining a Sustainable Growth Strategy
For the past few years we have been in a flat growth cycle economically. Yes, manufacturing goods are growing at a rate of 3% on the average, however inflation takes most of that growth impact away. We are in a flat economic period.
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How Branding Can Build Your Manufacturing Business
Ever realize you need to run to the store for milk and figure you’ll be in and out so fast, why change out of your comfy pajama pants, brush your teeth or comb your hair? It’s okay, we’ve all done it. And we’ve all had the same thing happen: despite ...
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Get the Help You Need with Hiring
As a business owner or manager, you can sometimes feel like you’re one of those performers who’s trying to keep a hundred plates spinning at the same time. Too many plates, or one that’s just plain too full, can make life tough. Throw in the task of finding and retaining ...
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Win the War for Talent
Revel and Axios HR are teaming up to tackle one of manufacturing’s biggest challenges: attracting and hiring the right employees. Read about strategies to win the war for talent here, then join Revel’s Jason Piasecki for a free webinar to learn more. The war for talent is not going away. To have ...
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Marketing Solutions For Your Skilled Labor Search
Nobody likes searching for things. It’s frustrating, right? Besides, there are typically consequences when you can’t find what you’re looking for, like being late for work when you can’t find your keys, or getting lost when you’re searching for an address to no avail (darn GPS!).
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You Are 5 Questions Away from Your Target Audience
If you manufacture, let’s say baby strollers, there’s a baby somehow involved in your buyer’s life, right? Or perhaps one of those pocket chihuahuas dressed like a baby, but let’s not go there. The point is, you wouldn’t market your stroller to some bachelor guy who’s not interested in having ...
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Consideration: Stop #2 on the Buyer’s Journey
The fact that you are extremely irritable has triggered the realization that you are in need of some stress relief. But what to do…well, if you’re like most people, you begin to consider your options, right? (like do some yoga or belly up to the bar – you know, for ...
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Awareness: Let the Buyer’s Journey Begin
Before people consider making a purchase from you, they need to realize you actually exist, and also that you can provide a solution to their problem. Ah, but even before that, they need to realize they have a problem in the first place! This is the awareness stage — the ...
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