Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
Categories
- All
- B2B Marketing
- Brand Building
- Campaigns
- Careers
- Employer Branding
- Lead Generation
- Leadership
- Marketing Strategy
- Measuring Results
- Potpourri
- Social Media
The Story Behind Watch Muskegon
A look back on 10 years of Watch Muskegon. Sometimes the biggest ideas start small. That’s exactly what happened with Watch Muskegon. But to really appreciate how it all came together, we need to go back to the beginning. The Trolley Ride On October 14, 2013, I joined Muskegon’s new ...
Read More
Where Your Employer Brand Shows Up Matters: Visibility Is Everything for Candidate Experience
It’s one thing to define who you are as an employer. It’s another to show up in the right places so the right people see it. Too many companies treat their employer brand like a “Careers” tab on their website. A box to check. But today’s candidates move fast. A ...
Read More
Why Purpose Is the Foundation of Every Strong Employer Brand
Why do people really choose one company over another? It’s rarely just about salary or perks. Today’s job seekers want alignment. They want to work for a company that reflects their values, gives them a reason to care, and makes them feel something. That all starts with purpose. This post ...
Read More
Why Your Recruitment Marketing Isn’t Working And How Employer Branding Fixes It
Your hiring billboard isn’t broken, but your message is. Learn what your employer brand should be saying instead. You’ve raised your hourly rate. You bought the billboard. You even added “Apply Today” in bold letters. And still… crickets. If this feels familiar, you’re not alone. Across today’s competitive hiring landscape, ...
Read More
Revel’s Winning Culture Earns Ninth ‘Best & Brightest Companies to Work For’ Recognition
Revel has once again been named one of West Michigan’s Best and Brightest Companies to Work For, marking the ninth time the agency has received the distinction. The award recognizes companies that go above and beyond in creating exceptional workplace cultures, focusing on everything from professional development and communication to ...
Read More
The Candidate-First Approach: Designing Employee Personas for Targeted Recruitment
My work experience is more than a little broad. In the days since finishing my degree, I’ve worked in mental health, publishing, academia, and marketing. I’ve been a therapist, college professor, virtual assistant, social media coordinator, and now, content specialist. I’ve worn a lot of hats that, from the outside, ...
Read More
