Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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The Future is Now: Five Emerging Employer Branding Trends for 2025 and Beyond
If you read my bio on the Revel website, you’ll learn I’m no stranger to the job hunt. It took me several years and a couple of industry switches to find my place at Revel. (And now, I’m not shy about touting how much I enjoy my work and appreciate ...
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The Science of Storytelling
Remember VH1’s Storytellers? For 20 years, we heard legends like Billy Joel, Stevie Nicks, and Tom Petty share the stories behind their music. Even artists like Dave Matthews Band, The Smashing Pumpkins, and Snoop Dogg got into the act. My personal favorite? Green Day’s 2005 performance of American Idiot—pop-punk perfection! ...
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The Key to Attracting Top Talent: A Comprehensive Employer Branding Guide
In today’s competitive job market, attracting and retaining top talent is more critical than ever. However, simply offering a competitive salary and benefits package isn’t enough anymore. Candidates are increasingly looking for companies that align with their values and offer a positive work environment. This is where employer branding comes ...
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Specs Don’t Sell
Stop selling features and start selling benefits. In my 25+ years helping B2B companies market their innovative products and revolutionary technologies, I’ve learned a valuable truth—specs don’t sell. The most successful companies understand this. They know focusing solely on features and technical details won’t win customers. Instead, they prioritize building ...
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Humanizing B2B
Stop selling features and start telling human-centric stories. The meteor is coming… There is a giant piece of molten rock heading your way. It’s big, it’s scary, and it’s going to have a catastrophic effect on your profession. But what can you do to stop it? That’s how the cofounders ...
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Make Your Bed
Get your day off on the right foot with this simple chore. My dad believed in doing things right. That work ethic was instilled in him growing up on a farm in Ravenna, Michigan, in the 1950s and serving in the Army during the Vietnam War, where he was stationed ...
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