Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
Categories
- All
- B2B Marketing
- Brand Building
- Campaigns
- Careers
- Employer Branding
- Lead Generation
- Leadership
- Marketing Strategy
- Measuring Results
- Revelry
- SEO/AEO/GEO
- Social Media
- Website
SEO vs. AEO: How Smart Brands Are Rethinking Search in the Age of Answers
Search has changed, and your site needs to keep up. Gone are the days when SEO alone could get your content seen. Now, brands need to optimize for how people ask questions, not just how algorithms index them. That’s where Answer Engine Optimization (AEO) comes in. And if you’ve ...
Read More
What’s Next in Talent Attraction: 5 Employer Branding Trends That Will Define 2026
If 2025 was the year employers caught their breath, 2026 will be the year they can’t afford to. Talent expectations are changing again, and employer branding is becoming the filter through which people decide where to work—and whether to stay. These are the five trends that will define the year ...
Read More
What Top Talent Wants Across Generations: How to Build an Employer Brand That Speaks to Gen Z, Millennials, Gen X, and Beyond
For the first time in history, four generations are working side by side—and each brings a different lens to what they want from work. A one-size-fits-all employer brand simply doesn’t cut it anymore. This blog helps HR and talent leaders craft employer branding strategies that resonate across generations. Key ...
Read More
Revel Turns 15
Revel turns 15 years old today. When I look back on the past decade and a half, I keep coming back to the same things. The people who built this company. The clients who invited us along on their journey. And the community that shaped who we are.
Read More
8 Tips to Build a Killer Careers Page That Actually Attracts Top Talent
Before a candidate hits “Apply,” they’re already judging your brand. We’ll show you how to turn your careers page into a powerful recruitment tool that reflects your culture and connects with the right talent. Lead with a clear employer value proposition (EVP) that sets the tone Show your real culture, ...
Read More
HR and Marketing Alignment: The Real Key to a Strong Employer Brand
Culture might be the most overused word in sports. When teams win, they have “great culture.” When they lose, it suddenly “stinks.” In his first press conference as Tigers manager on October 30, 2020, AJ Hinch said: “If the Tigers organization does a really good job, we’re going to re-establish ...
Read More