Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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The Power of Storytelling: EVP and Employer Branding
Imagine watching a movie with no protagonist. No Luke Skywalker. No Katniss Everdeen. No Roy Hobbs. How would you know who to root for? Without a central character, a story lacks focus, making it hard to engage with or care about the outcome. The same applies to marketing—and particularly to ...
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Finding Your “Red Thread”
Great stories have a thread that ties it all together. Back in the early days of sailing, rope was a lifeline. It hoisted sails, secured cargo, and held everything together—much like the work we do for our clients today. But rope was also valuable, and thieves loved to steal it. ...
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The Future is Now: Five Emerging Employer Branding Trends for 2025 and Beyond
If you read my bio on the Revel website, you’ll learn I’m no stranger to the job hunt. It took me several years and a couple of industry switches to find my place at Revel. (And now, I’m not shy about touting how much I enjoy my work and appreciate ...
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The Science of Storytelling
Remember VH1’s Storytellers? For 20 years, we heard legends like Billy Joel, Stevie Nicks, and Tom Petty share the stories behind their music. Even artists like Dave Matthews Band, The Smashing Pumpkins, and Snoop Dogg got into the act. My personal favorite? Green Day’s 2005 performance of American Idiot—pop-punk perfection! ...
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The Key to Attracting Top Talent: A Comprehensive Employer Branding Guide
In today’s competitive job market, attracting and retaining top talent is more critical than ever. However, simply offering a competitive salary and benefits package isn’t enough anymore. Candidates are increasingly looking for companies that align with their values and offer a positive work environment. This is where employer branding ...
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Specs Don’t Sell
Stop selling features and start selling benefits. In my 25+ years helping B2B companies market their innovative products and revolutionary technologies, I’ve learned a valuable truth—specs don’t sell. The most successful companies understand this. They know focusing solely on features and technical details won’t win customers. Instead, they prioritize building ...
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