Jason Piasecki
Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.
Refresh Your Recruiting Tools for the Post-Coronavirus Economy
The start of 2020 found manufacturers confronting a tighter labor market than ever, as the US unemployment rate hit a 50-year low of 3.5%. Needless to say, the situation changed dramatically once the coronavirus crisis reached American shores. Whether the post-virus labor market will be as tight as it once ...
Read More
Getting Traction for Your Business in 2020
As the decade that gave us 21 Marvel Cinematic Universe films, the rise of Amazon’s virtual assistant Alexa and the Cubs first World Series title in 106 years comes to a close, it’s natural to look towards 2020 with a renewed focus on your business. If you’re looking to take ...
Read More
You’re using analytics, but are you covering all the bases?
Marketing analytics are more important to manufacturers than ever before. Here’s what you need to know: In the second game of a 1946 doubleheader, Cleveland Indians player/manager Lou Boudreau moved all four infielders between first and second base into a bizarre-looking configuration in an attempt to stop Boston Red Sox ...
Read More
What’s the Buyer’s Journey and Why Should You Care?
Think about it. You don’t just go out and make a major purchase. First, you realize you want or need something, then you start researching your options, then you pick a lucky winner. It’s a process, and that process actually has a name – it’s called the Buyer’s Journey. What ...
Read More
Are you a T-shaped person?
If you’re a leader at your company looking to transform your business, it’s important to ask yourself, “What’s the most important thing I should be doing right now?”
Read More
The History of Cyber Monday
Admit it. You’re planning on doing some online holiday shopping today. You’re not alone. Americans are projected to spend over $3 billion stuffing their stockings with Cyber Monday deals.
Read More
5 Reasons Why Video Marketing Works
Allow me to open this blog post with a few facts (and GIFs) about video:
Read More
Michigan Manufacturing: Embracing Tech and Talent to Fuel the Future
Michigan is making national news. You wouldn’t blame cynics if they greeted that statement with a collective groan of, “What’d we do this time?” Perhaps I should revise that opening to say Michigan is making good news nationally. It doesn’t roll off the tongue quite the same but it’s a ...
Read More
Rocks, Pebbles, and Sand
I was reminded of the analogy of the rocks, pebbles, and sand recently. Full disclosure: I didn’t come up with the analogy. I learned about it from Gino Wickman in Traction, who borrowed it from Steven Covey in First Things First, who borrowed it from Verne Harnish in The Rockefeller ...
Read More
What makes Revel unique?
Whenever someone says the word “unique,” I can’t help but think of Tyler Durden’s quote from Fight Club.
Read More
It’s not creative unless it sells
This year, Super Bowl advertisers shelled out a record $5 million for a 30-second television spot. That’s $166,666 per second, the most expensive ads ever.
Read More
