5 Reasons Why Video Marketing Works

Allow me to open this blog post with a few facts (and GIFs) about video:


In 2017, 74% of web traffic will come from video.


Consumers prefer to watch a video about a product 4X more than to read about it. 


More than 60% of small business owners and marketers said they planned on increasing investment in video marketing in 2017.

Video presents a big opportunity for you to reach customers and move them to action.

Here are 5 reasons why video marketing works:

1. Video can say a lot in a short amount of time.

That’s why it’s great for explaining complex concepts. The fact is, our brains process imagery way faster than words – we’re talking 60,000 times faster! Not only that, but we can recall visual concepts much better than we can text.

2. Video is easily shared and viewed over multiple platforms.

Heck, over 1.96 billion people are on social media — talk about widening your audience! Simply posting a video on Facebook that gets shared even once reinforces your brand and attracts new viewers who could very well turn into new customers. Easy-peasy!

3. Producing video content establishes you as a thought leader.

The video trend continues to grow, and when you get in on the action, you’re relaying the message that you know what’s up! You’re on top of it, therefore you must know your stuff, too. Congrats – you just acquired a reputation as a leader!

4. Video drives traffic and sales.

Because it promotes a consistent brand and message that is easily understood, and retained, well, guess what? Videos of your products and services will stick in the mind of someone looking for those products and services, so guess whose website they’re going to visit and who they’re going to call? Include a CTA in your video, and odds are even better that visit or call will be coming to you!

5. Video gets results.

You can’t ignore it. Video works. Consumers love to, well, consume it, and boy do they ever! The stats don’t lie: video stops people from scrolling, gets people engaged, and encourages them to act. The ROI on video has huge potential – have you tapped into it yet?

Get started by scheduling a call with Revel today. Video production just happens to be a thing we do, and dare we say, we do it well (which is likely why we’re also good at helping our clients succeed – just sayin’).


Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.

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