The Senior AllianceWebsite & Marketing
The Problem
The Senior Alliance’s outdated website was difficult to update, costly to maintain, and lacked user-friendly features. Their team struggled to make changes, and the site’s disorganization limited visibility in search results. Without relevant, searchable content, key audiences, including caregivers, advocates, and job seekers, could not find the information they needed. So, they approached Revel to build a new site.
Our Solution
First, we conducted an in-depth eDiscover™ process, collaborating with The Senior Alliance teams and leadership to build a modern, user-friendly website. The new site features an intuitive CMS, seamless branding, and essential tools, including an Advocacy platform, resource library, event calendar, and Caregiving Haven. Additionally, we provided a video training library to help The Senior Alliance manage content independently.
The Results
Since launch, the site has seen 18K+ visits to the Caregiving Haven, 3K+ resource downloads, and 1.5K+ form submissions. Career interest surged, with 6K+ users engaging, and the MI Choice form had a 30% submission rate. Ultimately, the improved site has transformed The Senior Alliance’s accessibility, engagement, and impact.