The Senior AllianceWebsite & Marketing

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The Problem

The Senior Alliance’s outdated website was difficult to update, costly to maintain, and lacked user-friendly features. Their team struggled to make changes, and the site’s disorganization limited visibility in search results. Without relevant, searchable content, key audiences, including caregivers, advocates, and job seekers, could not find the information they needed. So, they approached Revel to build a new site.

Our Solution

First, we conducted an in-depth eDiscover™ process, collaborating with The Senior Alliance teams and leadership to build a modern, user-friendly website. The new site features an intuitive CMS, seamless branding, and essential tools, including an Advocacy platform, resource library, event calendar, and Caregiving Haven. Additionally, we provided a video training library to help The Senior Alliance manage content independently.

The Results

Since launch, the site has seen 18K+ visits to the Caregiving Haven, 3K+ resource downloads, and 1.5K+ form submissions. Career interest surged, with 6K+ users engaging, and the MI Choice form had a 30% submission rate. Ultimately, the improved site has transformed The Senior Alliance’s accessibility, engagement, and impact.

The Work

“Partnering with Revel on our website was an absolute pleasure. Their thoughtful eDiscover process made everything smooth and stress-free, resulting in a beautifully designed, easy-to-use site for our participants. Now, older adults, caregivers, and our community have a go-to resource that makes finding essential services and support simpler than ever. And we keep hearing from our community members how easy the site is to use and how great the information is. We’re all very proud of it.”
Amanda Sears
Chief Community Impact Officer
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