The Nelson Neighborhood Association wanted to refresh their brand to eliminate negativity and grow awareness of the neighborhood’s strong attributes for residents, businesses, and institutions. The goal was to promote their new brand to grow the community by attracting realtors and visitors, while also increasing membership and motivating neighborhood participation and involvement.
After kicking off the project with a Start With Why whiteboard, we brainstormed and came up with campaign theme and logo options. After the theme and new logo were chosen, we created a social media plan, signage and other support materials, a video and a website to showcase and build awareness of their new brand.
The fresh, new brand was unveiled, along with the video and website. Traffic to their site has continued to increase along with referrals from Facebook, and the number of new users. The video has been shared by multiple groups, new faces have been spotted at various events, and multiple people are now recognizing the new logo, all adding up to increased awareness of Nelson Neighborhood and all it has to offer.
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