Marketing Strategy

Your logo is your company’s face, and no one wants an ugly face! Company logos are more important than you probably give them credit for. Not only are they simple visual shorthand for your brand, but also a literal portrayal of what your company represents. A good logo doesn’t only ...

How many online videos do you think you’ve watched this week? How about this month? How many of them contained marketing messages? It’s pretty safe to assume that most people – at least most people with Internet access – watch videos.

In today’s world, traditional marketing strategies can sometimes fail to reach an increasingly tech savvy audience. Seemingly infinite choices coupled with the technology to skip and ignore advertising of all stripes, makes it easy for consumers to ignore your message. Basically, we as Internet users create our own media diet ...

There seems to be two opposing camps when it comes to the idea of investing in quality design: those who see it as an indulgence and those who consider good design as inseparable from good business. We’re here to discuss exactly why the second camp is spot on.

We’re kicking off another series to start the New Year on the right foot – and in the spirit of moving forward, we’ll be looking at some of the emerging trends in web design.

Here we are, the final installment of this five-part series on making your website the best it can be. Today, we’re tackling one of the more confusing (and misunderstood) components of online success: Search Engine Optimization, also known as SEO.

For Part 4, we’re digging into a major aspect of creating that experience for your site’s visitors (and the only way to look like you know what you’re talking about): original content.

What is user experience (UX)? Why is it becoming so vital on the web? Your website is not just a digital piece of paper to post information. It is an interactive experience that your audience will view as their first interaction with your company. Better make it a good one.