Marketing Strategy
How to Turn Your Marketing Strategy into a Magnet for Your Skilled Labor Search
Technology has transformed many-an-industry, not the least of which is manufacturing. Products are produced differently, consumers are most definitely buying differently, and at the same time, potential employees are seeking out opportunities differently. Yet in many cases, industrial marketing strategies fail to adapt to this changing customer and job-seeker experience.
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Good Marketing Strategies Start with Doing Your Homework
Funny thing about building a strong marketing strategy…there’s a strategy behind it!
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How to Align Marketing Strategies to Business Goals
Spoiler: if you want your marketing to be effective and make an impact on the big picture of the company, you can’t operate in silos.
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Maintaining a Sustainable Growth Strategy
For the past few years we have been in a flat growth cycle economically. Yes, manufacturing goods are growing at a rate of 3% on the average, however inflation takes most of that growth impact away. We are in a flat economic period.
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The Difference Between a Marketing Strategy and a Tactic
What came first, the chicken or the egg? Why did the chicken cross the road? And why do burning questions like these seem to always involve chickens? Unfortunately, the answers to these classics remain controversial, but one classic question we often hear has a very definite answer (and absolutely nothing ...
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What Is White Hat SEO and How Can It Help My Business?
Want to improve your business marketing tactics but not sure what more you can do to rank higher in Google search results? You’re not alone. Utilizing SEO in an ethical, beneficial way is harder than it seems. White hat SEO tactics will drive organic traffic to your website, but what ...
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Google Search: How Does It Work?
If you want higher overall web traffic on your website or blog, you must know how the Google search engine works. While it isn’t rocket science, Google relies on a complex algorithm to constantly crawl the web and look for new pages that are relevant and up to date for ...
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How to Increase Internet Traffic: 5 Reasons to Start a Blog
Blogging has become an essential tool for any company that wants to jump-start their digital marketing strategy. In fact, it’s almost impossible to run a quality content marketing campaign without a regularly updated blog. So, if you’re interested in increasing internet traffic via Google’s estimated 100 billion monthly searches, then ...
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Target the Right Customers for Your Manufacturing Company
Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing, especially in the crowded world of manufacturing, a narrow focus is exactly what you need! Rather than spread your marketing efforts too thin and across too many channels, in the hopes of maybe, just maybe capturing a ...
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How Can Social Media Possibly Help Manufacturers?
Listen, we get it. As a manufacturer, you can’t imagine yourself hanging out with the likes of funny memes and pet videos, but we’re here to tell you, social media isn’t just for family and friends and B2C businesses anymore! Done right, it can actually offer a host of benefits ...
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Are You Prepared for the General Data Prevention Regulation (GDPR)?
A while back, Google put out a blog saying they were Getting Ready for Europe’s new data protection rules. Passed in 2016, General Data Protection Regulation (GDPR) will come into effect May 25, 2018 and will play a vital role in regulating your data.
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Get with the Google Ad Lingo
If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering the terminology of Google Adwords isn’t at the top of your to-do list! Here’s the thing, though: Google ads can be super effective at driving exactly the kind of people you ...
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