Marketing Strategy
Specs Don’t Sell
Stop selling features and start selling benefits. In my 25+ years helping B2B companies market their innovative products and revolutionary technologies, I’ve learned a valuable truth—specs don’t sell. The most successful companies understand this. They know focusing solely on features and technical details won’t win customers. Instead, they prioritize building ...
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Drew, Drew, Drew!: The Truth About Marketing Jobs & AI
Sorry, Sam. AI hasn’t made me obsolete yet. We’ve been watching reruns of The Brady Bunch on Amazon Prime at our house recently. From 1969 to 1974, and for years after in syndication, there was no finer sitcom for kids born in the 70s. For the uninitiated, here’s the story…of ...
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Developing a B2B Marketing Strategy: Best Practices for Success
How to Create a B2B Marketing Strategy for Your Business Marketing strategies play a pivotal role in a successful marketing effort. A robust strategy enables you to maximize your marketing budget, ensuring a tangible ROI. Establishing a sound B2B marketing strategy ensures that your marketing initiatives are not only focused ...
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Effective B2B Strategies for Medtech Marketing
For decades, medtech companies leaned heavily on relationship marketing, with sales reps playing a larger role in the marketing process than they do for most other B2B marketers. Healthcare professionals (HCPs) were hard to reach any other way. Since the COVID-19 pandemic, however, HCPs have embraced digital communications in a ...
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Effective B2B Marketing Strategies for Healthcare Professionals
Over the past five years, B2B healthcare marketing trends have included a significant shift away from outbound sales strategies dominated by sales reps. Today’s healthcare executives and clinical professionals are catching up with larger B2B buyer trends wherein the customer initiates the connection, oftentimes via a search engine, social media ...
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Developing a Data-Driven Marketing Strategy
I often feel like I’m one of those odd ducks who loves research. I am a research nerd. You give me a topic, and I’m going to read the heck out of it before I have a response. If I’m buying a new car or a new trash can, I’m ...
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What’s the Difference? B2B vs B2C Market Research Explained
Whether you’re engaged in B2B or B2C marketing, the most successful programs start with a solid foundation of data. Marketers gather that data via market research, which examines consumer behavior and trends to help an organization develop its business and marketing strategies. While there are differences between B2B and B2C ...
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B2B Content Marketing: Why Your Company Needs It
Most of my friends have no idea what I do for a living. When I say I’m a “content specialist,” they know it has something to do with writing, but unless they work in marketing themselves, they have no idea what all “content” encompasses—or how important it is. In marketing, ...
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Muskegon marketing firm’s $90,000 Giving Tuesday initiative helps put Kalamazoo nonprofit ‘on the map’
Revel used a 24-hour marketing marathon to create a free, comprehensive marketing campaign for Girls Build Kalamazoo
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Kalamazoo nonprofit that breaks down barriers and stereotypes for girls chosen to receive free marketing makeover
Michigan marketing firm Revel to provide pro bono effort for Girls Build Kalamazoo during 24-hour marketing marathon on Giving Tuesday
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West Michigan marketing firm adds twist to “Giving Tuesday” with 24-hour “Good Tuesday” marketing marathon
Any Michigan company can apply to receive a free, comprehensive marketing campaign from Revel.
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