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Lead Generation

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A Digital Guide Primer

I remember it so vividly. It remains a clear “before and after moment,” the kind you look back on and realize that everything has changed. In October of 1994, I was working at my weekend help desk job. When it was slow, I would activate my dial-up connection to “The ...
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16 Manufacturing Brands That Stand Out from the Crowd

Manufacturing is central to many businesses and industries. As a manufacturer, it may seem impossible to stand out against the competition. These 16 companies may have several different facets to their business, such as retail, but they are manufacturers at their core. But that’s not the only trait that connects ...
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8 Essentials to Crafting a Successful Inbound Marketing Campaign

According to Hubspot, an inbound marketing and sales software company, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound tactics dropped by nearly half to 13%.
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What is inbound marketing?

Imagine an aspiring pasta chef honing their craft in a quaint Italian village. Looking for inspiration, Apprentice Pasta Maker Aziz searches Google for “types of pasta.” His search returns 4,190,000 results. He finds the perfect article: 12 Types Of Pasta Noodles And When To Use Them. He clicks the link ...
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4 Ways to Increase Manufacturing Leads Through Inbound Marketing

Inbound Marketing involves creating and sharing content that is designed specifically for your target audience to attract qualified leads to your manufacturing business and keep them coming back for more.Every business wants to know how they can generate more leads, and 62% of business to business (B2B) companies are partnering ...
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4 Marketing Ideas for Your Apartment Community.

Is your apartment community in need of some TLC? Here’s a hint: it’s all in the way you present the package. You’ve got to figure out what will draw people through your office doors in search of an application.
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5 Questions to Ask When Defining Your Target Audience

One (kind of crucial) question to ask yourself if you’re a new business owner is, “Who’s going to be my target audience?” In other words, who is going to realistically buy your product/service? You know what you’re providing, and ultimately you’re in charge of who you wish to attract. So, ...
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