Employer Branding

Smiling people in meeting

Employer Branding: What Medical Device Manufacturers Need To Know

A strong employer brand is a medical device manufacturer’s secret weapon for winning the war for talent. 
Read More
Magnet attracting future employee

Top 10 Talent Acquisition Marketing Tactics for Finding Employees

A how-to guide to the best marketing tactics for attracting and retaining employees. 
Read More
White paper airplane on yellow background

Great Marketing Starts with a Great Strategy

A sound strategy is the key to a successful marketing effort.
Read More
Block of pictures of 18 diverse people

Talent Acquisition Marketing: A Guide for Business Leaders

The same old, same old doesn’t cut it when it comes to attracting top talent. 
Read More
Fireworks

Making a New Year’s Marketing Resolution That Actually Works

A useful guide to annual marketing planning. 
Read More
Employee meeting

4 Tips For a Successful Employee Recruitment Campaign

The war for talent is far from over.
Read More
White cube with smiley face and crown

How to Create a Customer-Centric Culture

Creating a customer-centric culture starts with treating your employees like royalty.
Read More
Glowing exclamation marks

Think Twice Before Using That Next Exclamation Point

Our obsession with the exclamation point has reached an unhealthy level.
Read More
Radio microphone on black background

Why Marketing Should Run Your Hiring Process [Podcast]

A successful hiring campaign is a team effort.
Read More
Two rails are included in the same rails

HR and Marketing Alignment Is the Key to a Strong Employer Brand

Getting on the same page begins with getting in the same room.
Read More
Careers webpage infographic

8 Tips for a Killer Careers Page

How to make most of the most important page on your website for attracting talent. I gave a presentation about employer branding to a group of manufacturers recently. I asked the audience what I thought was an easy question to get some interaction–”How many of you have a careers page ...
Read More
Patrick Renna, The Sandlot (1993)

Stop Leading With Your Hourly Rate In Your Recruitment Ads

Job applicants don’t care as much about what you’re paying as you think.  I’m addicted to hiring billboards. I can’t help it. They’re like Adam Sandler movies. As much as I don’t want to admit it, I can’t help but watch them. When I’m out and about, my head is ...
Read More
Scroll to Top