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Why Marketing Should Run Your Hiring Process [Podcast]

A successful hiring campaign is a team effort.

I was recently a guest on the Blue Collar Culture Podcast with Richard Witham from Motion Dynamics. We discussed the employer branding campaign Revel ran to help with Motion’s recruiting efforts. Thank you to Jeremy Macliver and Ryan Englin for allowing us to share our story!

What we talked about in the episode:

  • How giving marketing a seat at the table led to a better hiring campaign
  • Why it’s necessary for HR, leadership, and marketing to all be on the same page
  • The importance of making the company’s unique culture the center of their employer brand
  • How research with current employees played a critical role in the campaign messaging
  • The marketing tactics we used to deliver over 50 job applicants and 4,500 careers page visits in three months


From the Podcast Hosts

It’s no secret that I believe that when it comes to recruiting, it is best left in the hands of your marketing team and not your HR team. We’re excited to talk to our guests. We’ve got two guests in this episode. This is something we’ve never done before. We’re going to be talking to a marketing expert who shares that same belief when it comes to recruiting, and we have one of his clients who has been on the receiving end of the incredible results that they’ve been able to generate.

Listen Now

Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.

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