B2B Marketing
7 Lead Generation Strategies to Grow Your Business
Generating high-quality leads starts with telling a great story.
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An Intern’s Perspective: Five Differences Between Journalism and Marketing Copywriting
Adjectives and commas and tone, oh my!
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West Michigan’s Best and Brightest Companies to Work For Highlights Revel for the Seventh Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2023. This marks the seventh year the company has received this honor.
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Measuring B2B Marketing Results: Unlocking Growth with Data-Driven Insights
If you build it right, they will come.
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Employer Branding: What Medical Device Manufacturers Need To Know
A strong employer brand is a medical device manufacturer’s secret weapon for winning the war for talent.
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Top 10 Talent Acquisition Marketing Tactics for Finding Employees
A how-to guide to the best marketing tactics for attracting and retaining employees.
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B2B and Social Media: Making Your Brand Stand Out with Brand Engagement
Brand engagement is about connecting with customers over time.
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Brand Refresh vs. Rebrand: What’s Best For Your Company?
No budget for a rebrand? Consider a brand refresh.
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Great Marketing Starts with a Great Strategy
A sound strategy is the key to a successful marketing effort.
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