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The 3 Essential Components of Marketing Analytics
Don’t tell our baseball fanatic/CEO Jason, but collecting data is on the verge of surpassing the sport as America’s favorite pastime. Marketers especially seem consumed with analytics, and it’s easy to see why. What better way to prove ROI than to be able to measure and show the effectiveness of ...
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The Switch from Seeking Skilled Labor to Being Sought-After
Take it from Captain Obvious: one of the biggest challenges manufacturers face today is finding skilled labor. But what if you looked at it in a different, not-so-obvious way? Have you ever considered that the challenge is actually skilled labor finding you?
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How to Turn Your Marketing Strategy into a Magnet for Your Skilled Labor Search
Technology has transformed many-an-industry, not the least of which is manufacturing. Products are produced differently, consumers are most definitely buying differently, and at the same time, potential employees are seeking out opportunities differently. Yet in many cases, industrial marketing strategies fail to adapt to this changing customer and job-seeker experience.
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Good Marketing Strategies Start with Doing Your Homework
Funny thing about building a strong marketing strategy…there’s a strategy behind it!
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How to Align Marketing Strategies to Business Goals
Spoiler: if you want your marketing to be effective and make an impact on the big picture of the company, you can’t operate in silos.
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Maintaining a Sustainable Growth Strategy
For the past few years we have been in a flat growth cycle economically. Yes, manufacturing goods are growing at a rate of 3% on the average, however inflation takes most of that growth impact away. We are in a flat economic period.
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