Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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How My Obsession with Data Started with a Blog About Wearables
I became a numbers guy, one step at a time. 1,643 days. That’s how many days there have been since January 1, 2020. Why does that number matter? It’s at least how many days in a row I’ve walked outside. It’s actually more than that because I can’t remember exactly ...
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Hats, Haircuts, and Tattoos
Weigh the risk versus the reward when making decisions. Tim Ferriss has made a career out of not working. He is an author, entrepreneur, and speaker known for his contributions to self-help and productivity. His seminal book, The 4-Hour Workweek, offers advice on time management to attain a more balanced ...
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Developing a B2B Marketing Strategy: Best Practices for Success
How to Create a B2B Marketing Strategy for Your Business Marketing strategies play a pivotal role in a successful marketing effort. A robust strategy enables you to maximize your marketing budget, ensuring a tangible ROI. Establishing a sound B2B marketing strategy ensures that your marketing initiatives are not only focused ...
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Effective B2B Strategies for Medtech Marketing
For decades, medtech companies leaned heavily on relationship marketing, with sales reps playing a larger role in the marketing process than they do for most other B2B marketers. Healthcare professionals (HCPs) were hard to reach any other way. Since the COVID-19 pandemic, however, HCPs have embraced digital communications in a ...
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Customer Experience Lessons from Banana Ball
Practical advice for businesses from a baseball maverick. I’m a baseball purist. I believe the game should be played respectably without showing up your opponent. Back in my day, a high five was considered excessive celebration. Although, in recent years, I’ve come to appreciate the occasional bat flip. So, I ...
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Effective B2B Marketing Strategies for Healthcare Professionals
Over the past five years, B2B healthcare marketing trends have included a significant shift away from outbound sales strategies dominated by sales reps. Today’s healthcare executives and clinical professionals are catching up with larger B2B buyer trends wherein the customer initiates the connection, oftentimes via a search engine, social media ...
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