Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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Let Your Voice Guide Your Brand
What companies say is just as important as how they look. In 1976, two college dropouts started a computer company out of one of their childhood homes in Los Altos, California. In true startup fashion, the garage was used to assemble the company’s first products. Their first computer sold for ...
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VP of Sales and Marketing, VP of Marketing and Sales, or Neither?
What Seinfeld taught me about sales and marketing job titles.
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5 Hacks for Choosing Engaging B2B Blog Topics
Content marketing, and blogging in particular, is a relatively easy and low-cost marketing tactic that can be well worth the effort—if you can get your target audience to engage. Blogging can help establish your organization as a thought leader, convert leads to customers, increase website traffic, and even attract qualified ...
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Sarah Powers Named Vice President of Account Services at Revel
Muskegon-based marketing agency Revel announces Sarah Powers’ promotion to Vice President of Account Services.
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Five Features of Compelling B2B Social Media
Social media is a marketing tactic used by 75% of business-to-business (B2B) marketers, according to the latest Sagefrog B2B Marketing Mix Report. And why not? It’s a great tactic for achieving their top marketing objectives:
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B2B Marketing is (Not) Boring
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the conventional thinking in the advertising world for years. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained. Mötley Crüe ...
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